Archello Awards 2025: Open for Entries! Submit your best projects now.
Archello Awards 2025: Open for Entries!
Submit your best projects now.

EXPO 2015 PAVILLON MAROC

Responding to the Expo’s theme, « Feeding the Planet, » Morocco‘s pavilion for the world exposition focuses on the notion of rurality and the diversity and richness of its territories. Stretching the entire length of its site from north to south, the pavilion leads the visitor on a metaphorical journey through the country from the Mediterranean to the Sahara, highlighting the agriculture and traditions specific to each region.


Referring to the materiality and sensuality of rural construction in Morocco, the Pavilion of Morocco presents a contemporary reinterpretation of traditional earthen structures. Adobe is placed within enormous pre-fabricated wooden panels which are then mounted onto a wooden frame. This method adapts the use of traditional materials to industrialized construction methods. At the end of Expo Milan, the panels will be dismantled and re-used.

Project credits

Publishers
Other
Photographers
Landscape Architects
Photographers

Project data

Location
Milan, Italy
Project Year
2015
Category
Exhibitions

Morocco’s Pavilion: Theme ‘Morocco, A Journey of Flavors’

Morocco’s Pavilion: Theme ‘Morocco, A Journey of Flavors’

Concept With its simple yet distinctive theme Morocco’s Pavilion is built around sensorial discovery, food and gastronomy, and represents all the diversity of the Country, showing the richness of its food and Visitors can discover the architectural expression of a trip through Morocco, with all the variety of its “terroirs”, its agronomical features and the different cultural traditions from one region to another. Reminiscent of the earth, its soil, flavors, and scents, visitors first embark on a journey of “taste and discovery” of the senses, and then one of reason, where Morocco addresses the issues and new challenges of “Feeding the Planet, Energy for Life,” of food and nutrition, for itself and the world. This entertaining and educational journey, with its animations of Moroccan gastronomy and culture, allows visitors to see, taste, touch, hear and smell all things new and exotic. Another priority of the journey is to show the world its uses and exploitation of water, a scarce and precious resource, the combination of tradition and modernity applied in soil irrigation, and how Morocco has worked over years to provide its people with access to water.


And finally, visitors can truly enjoy the flavors of Morocco, whether eating at its restaurant or at take-away eatery, or simply musing among its typical produce, such as argan oil, olive oil, saffron, local wines and honey.


Brand description
From May 1 to October 31 2015 Milan will host the Universal Exposition, an event that remains an unmissable showcase for Countries of the world, where they can show the best of their technologies and innovations, and thus stimulate human progress. "Feeding the Planet, Energy for Life" is the theme and the common thread of Expo Milano 2015: it will encourage international discussion through the events organized both inside and outside the exhibition space. The aim is to give a concrete answer to a vital need for mankind: to ensure enough healthy food for all, respecting Nature and its delicate balance, avoiding food excess and injustice. The Participating Countries, to date about 140, will present technical solutions at their Pavilions and share know-how to meet the epochal challenge of a world that is experiencing strong contradictions. While there are still hungry people (about 870 million undernourished people in 2010-2012), on the other hand there are those who die from poor nutrition and disorders associated with excessive food intake (about 2.8 million deaths from diseases related to obesity or weight problems). Expo Milano 2015: a new model The Milan Expo will launch a new model for the Universal Exposition: the aim is not just to demonstrate the most advanced technologies for a sustainable future, but to be a global and interactive event, whose key players are the Participating Countries, International Organizations, Civil Society associations, Partners and the International Scientific and Economic Community. Expo Milano 2015 will be the platform to share ideas and solutions on the topic of nutrition; it will stimulate creativity and promote innovation of companies. Built as a city, with streets, restaurants, places for events and concerts, the exhibition area will be a live stage from morning to night, animated by thousands of performances, concerts, workshops and exhibitions. Expo Milano 2015 extends over an area of about one million square meters located north-west of Milan and is easy to reach because it is linked to two highways, a few kilometres away from the airports of Linate and Malpensa and connected via high-speed rail line and the metro. Six months of events dedicated to international spectators, a challenge to be won on an issue on which the fate of humanity depends.
Products applied in Cultural , Landscape
Share or Add EXPO 2015 PAVILLON MAROC to your Collections