H2R Design recently revealed Falla, its latest design in the F&B space. Located in Park Avenue Mall, Riyadh, the popular casual dining restaurant offers a refreshing take on the existing brand experience.
With a brief to be as bold and experimental as the American-Italian fusion cuisine that it serves, Falla’s design upcycles design elements from the existing brand, creating a trend-setting space that is lively, ‘insta friendly’ and one that encapsulates Falla’s core ethos in providing a fusion culinary experience.
A pioneering space that provides a unique experience, the interior reflects the unorthodox ingredients used to prepare the menu, as well as taking inspiration from authentic Khaleeji design. A melting pot of traditions and flavours, Falla mirrors the rich Arabic culture, whilst contrasting with theatrical statements that are designed to intrigue.
Speaking about the design, Husain Roomi, Co-Founder of H2R Design said: “As an interior design agency that wants to create spaces with soul, the brief for Falla was perfect for us. The brand is all about fusion, so our focus was on designing something that unites the richness of cultures and traditions, while using non traditional materials and unconventional colours. We wanted to create a distinctive dining space that would reflect Falla’s essential character and live long in the memory”.
The juxtaposing of textures, materials, and colours boosts vibrancy and turns the space into an eccentric paradise, with calligraphic fusion artwork, intricate patterns and textures, and vibrant energetic colours and lighting all working together to create an unexpected journey for diners.
The brand colour of teal blue is reflected in a 3D pattern wall, whilst collaged graphics, framed feature walls, and pattern flooring create strong visual connectivity throughout the space.
The terrazzo lighting, accent chairs, and colour-blocked elements all contribute to creating a bold and experimental ambiance, that is superbly complemented by the staircase that has been carefully crafted and positioned between structural columns.
Team:
Interior Design: H2R Design
Photographer: NateleeCocks
