The Universal Exposition of 2015 represents an excellent opportunity for Italy to revive and promote its many points of excellence in manufacturing, technology and science. And at the very center of this mission is the Italian Pavilion.
The nursery symbolizes the nurturing of projects and talents so that they can grow, providing them with fertile soil, offering them shelter and giving prominence to new energies. The tree is a symbol of life, of nature at its most primitive, a central icon around which all activities are arranged. And in a horizontal plan view, the roots are designed to connect the many different areas, particularly those dedicated to the Regions.
The pavilion is innovative, unusual, surprising, unique, and constantly interacts with its surrounding environment. It is the destination for many entrepreneurs and researchers, capable of reviving the concepts of Italian excellence, know-how and Made in Italy.
The general commissioner of the Italian Pavilion section is Diana Bracco. The creator of the concept is creative director, Marco Balich.
THE ITALIAN PAVILION GOES FOR LUXURY FINISHING
Progress Profiles’ products, selected for the core of Expo 2015, are the symbol of the Made in Italy success
The Italian Pavilion, a complex architectural work and the real core of Expo 2015, has chosen Progress Profiles’ finishing.
The project, which is characterised by a special attention to the technological innovation and to the sustainable approach, represents the Italian contemporary creativity and is considered an architectural challenge for the complexity of the design and materials used. Among the many solutions provided by Progress Profiles, leader maker of technical and decorative finishing profiles, for the Italian Pavilion have been chosen elegant satin profiles in steel and brass: Projolly Square for walls, while for the floors Proterminal and Procover. Furthermore, for a correct and clear tiles installation, it has been employed the revolutionary Proleveling System, which thanks to the levelling base and the special threaded stem guarantees a perfect floor, without gradients and accumulations of glue, an absolutely flat flooring.
Progress Profiles’ products – also used in the Pavilion of Japan for Expo 2015 - are often required for major architectural projects such as the renovation of the Garibaldi station in Milan and of the Malpensa Airport Terminal 2, because they guarantee quality, design and technology.
The Italian Pavilion, already a symbol of Expo 2015, will represent the Italian style and mark in the world, an impetus to the future, technology and innovation: Progress Profiles will help with its products, an expression of the best made in Italy.
ITALY | HOME TO ITALIAN IDENTITY
The Italian Pavilion, meant as the combination of Palazzo Italia and of the buildings along the Cardo that stretch along the thoroughfare perpendicularly to the Decumanoand the Cardo itself, houses several set-ups that were finally designed in bundle with Gio Forma and its Art Direction desk. The main set-up is located inside Palazzo Italia “home to Italian identity”: an immersive journey in the power of Italian identity. The exhibition develops from the ground floor to the third floor, in a continuum of articulately arranged spaces whose architectural project was trusted to Studio Nemesi. The use projections and screens for audiovisual contents allow the visitors to be fully immersed in the special effects. The Convivio area is located on the ground floor of the Cardo and was set-up to allow all Italian regions to use of rotation.
The basic set-up is comprised of two thematic areas: - “Knowing”: a space developing vertically, made of a large bookshelf both hung and on the floor, and a set of mirroring ceiling panels; though the bookshelf is conceived as a furnishing element in the traditional sense, it is fitted with several niches, shelves and screens. - “Doing”: space that develops horizontally made of large tables andseats.Together with the former, other spaces were furbished in order to allow the performance of various functions in the Palazzo Italia complex: the large Auditorium, the office areas, the halls, etc. An ancillary structure to the complex: an Event stage next to Palazzo Italia, for music performances, live concerts, cinema showings and conferences. Made with a single cover installed 11.70 meters from the ground, made of modular aluminum beams and metal sheets: the effect is that of a great basket, fitted with circular truss covers, canvas screens, multivideoscreens and a box for radio broadcasting. Finally, the Gran Tour: a three dimensional element complementing the external furnishing of the Cardo.
A large structure up to 7 m tall with wide curvature radiuses and lights up to 17 meters, formed by a number of steel and wooden propellers and wide benches for a moment of relax by the Cardo. The outstanding feature of the architectural shape required structural solutions that could allow its full expressive power to be deployed, while guaranteeing suitable structural safety. The first step was the definition of the anchoring points, and then two structural backbones had to be defined. Structural modeling allowed to definecalendered O298 tubular profiles resting on reinforced concrete circular plinths with diameter 3.4 m and thickness 65 cm, placed on the Cardo pavement. Unfortunately the Gran Tour project was not built.