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Italy Pavilion Milan Expo 2015

Italy Pavilion Milan Expo 2015
Pietro Baroni

Italy Pavilion Milan Expo 2015: Theme "The Nursery of Italy"

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The Concept


The Universal Exposition of 2015 represents an excellent opportunity for Italy to revive and promote its many points of excellence in manufacturing, technology and science. And at the very center of this mission is the Italian Pavilion.


The nursery symbolizes the nurturing of projects and talents so that they can grow, providing them with fertile soil, offering them shelter and giving prominence to new energies. The tree is a symbol of life, of nature at its most primitive, a central icon around which all activities are arranged. And in a horizontal plan view, the roots are designed to connect the many different areas, particularly those dedicated to the Regions.


The pavilion is innovative, unusual, surprising, unique, and constantly interacts with its surrounding environment. It is the destination for many entrepreneurs and researchers, capable of reviving the concepts of Italian excellence, know-how and Made ​​in Italy.


The general commissioner of the Italian Pavilion section is Diana Bracco. The creator of the concept is creative director, Marco Balich.

Project credits

Architects
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Project data

Project Year
2015

VIVAIO ITALIA

VIVAIO ITALIA

ITALY | HOME TO ITALIAN IDENTITY The Italian Pavilion, meant as the combination of Palazzo Italia and of the buildings along the Cardo that stretch along the thoroughfare perpendicularly to the Decumanoand the Cardo itself, houses several set-ups that were finally designed in bundle with Gio Forma and its Art Direction desk. The main set-up is located inside Palazzo Italia “home to Italian identity”: an immersive journey in the power of Italian identity. The exhibition develops from the ground floor to the third floor, in a continuum of articulately arranged spaces whose architectural project was trusted to Studio Nemesi. The use projections and screens for audiovisual contents allow the visitors to be fully immersed in the special effects. The Convivio area is located on the ground floor of the Cardo and was set-up to allow all Italian regions to use of rotation.


The basic set-up is comprised of two thematic areas: - “Knowing”: a space developing vertically, made of a large bookshelf both hung and on the floor, and a set of mirroring ceiling panels; though the bookshelf is conceived as a furnishing element in the traditional sense, it is fitted with several niches, shelves and screens. - “Doing”: space that develops horizontally made of large tables andseats.Together with the former, other spaces were furbished in order to allow the performance of various functions in the Palazzo Italia complex: the large Auditorium, the office areas, the halls, etc. An ancillary structure to the complex: an Event stage next to Palazzo Italia, for music performances, live concerts, cinema showings and conferences. Made with a single cover installed 11.70 meters from the ground, made of modular aluminum beams and metal sheets: the effect is that of a great basket, fitted with circular truss covers, canvas screens, multivideoscreens and a box for radio broadcasting. Finally, the Gran Tour: a three dimensional element complementing the external furnishing of the Cardo.


A large structure up to 7 m tall with wide curvature radiuses and lights up to 17 meters, formed by a number of steel and wooden propellers and wide benches for a moment of relax by the Cardo. The outstanding feature of the architectural shape required structural solutions that could allow its full expressive power to be deployed, while guaranteeing suitable structural safety. The first step was the definition of the anchoring points, and then two structural backbones had to be defined. Structural modeling allowed to definecalendered O298 tubular profiles resting on reinforced concrete circular plinths with diameter 3.4 m and thickness 65 cm, placed on the Cardo pavement. Unfortunately the Gran Tour project was not built.


Brand description
F&M Ingegneria is a leading Italian multidisciplinary practice of designers, engineers and specialist consultant with over 35 years of experience. F&M Ingegneria provides a wide range of design services which can be tailored to suit any project in infrastructural, building, environment and project management. Our work extends from prestigious landmark buildings to state of the art new bridges and large commercial structures to sensitive restoration of building heritages, ports, deep basements and redeveloping major transport hubs. We work across all sectors from education and residential to transport, from arts to health and sports facilities. F&M has wide experience in the Retail sector where operates directy or with its parent company F&M RETAIL, based in Koln-Germany www.fm-retail.de. We believe that buildings can have an infinite life and we execute each projects as a unique challenge with an utmost duty of care to the client, to the society and the environment in general. We operate from several offices throughout Europe, Far and Middle East while pur main office is in Mirano, Venice.
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