The project concerns the redesign of a bakery & patisserie storefront with the aim to introduce a space with unique identity.
The principal design axis was the synthesis of opposing pairs on multiple levels. This approach stems on the one hand from the desire to create a space that is contemporary but also familiar and intimate, and on the other hand from the combined identity of the bakery and the patisserie.
Guided by this approach, there are four opposing synthetical pairs:
Pair 0ne is the curved and orthogonal: The inner curvilinear “skin” which is applied on the wall-floor surface is composed with the austere and orthogonal geometry of the displays and the furniture design.
Pair Two is the intricate and the subtle: The natural and rich texture of the birch is combined with the pure and subtle texture of the corian and the marble. The former abstractly relates to the texture of the bread and the latter to the one of the cream.
Pair Three is the saturated and the pure: The color saturation of the upper part with the color neutrality of the lower part of the space. The upper to intensify the identity and the lower to provide a monochromatic camvas for the display of the colorful products.
Pair Four is the functional and the identifiable: A special element that was taken into consideration was the existence of a pillar in the middle of the available space, which was rendered as a functional flow problem. Instead of hiding this “necessary problem”, the proposal intensifies its presence, setting it as the core of the geometric deformation. Thus it converts this element from a functional problem into a singular identity element of the space.
Project Credits
Design by: ARCHE Architecture & Design Lab (www.archelab.gr)
Design Team: Vasilis Stroumpakos, Mina Sarantopoulou
Light design: Yorgos Konstantinidis
Photography: Christos Dionisopoulos
