Tradition in modern terms - is the motto and the key assumption of the brand new store concept for the well known Polish brand Wittchen. 

Unique brand got specially suitable environment - a combination of capacity, flexibility,class and quality. 

We chose several different types of lights, analyzed dozens of veneers. We studied metal polishing, features of crystal, glare of tiles. All this, to develop a perfect concept for Wittchen. 

We have developed an innovative shelf system - each is removable and has its own lighting. 

We have created a whole family of furniture ripped to the millimeter. 

The premise of the new concept stores Wittchen is bold (distinctive and memorable) application inside the two interpenetrating forms and clear separation of the differentzones of the store. 

Strong rhythms give a strong tone to the interior, visible already in the corridor of the mall.The system draws vertical and horizontal gaze into the interior, offers a variety of zones, and above all promotes customer stopped and closer contact with the products. 

Rhythms testify brand position, which is not afraid of bold, consistent decisions andlooking for a suitable client. 

Modern and contemporary flagship is visible in the synthetic and simple shape of furniture, and in the deeper layer:  

in a smart, modular furniture system. 

Thanks to the modularity, we can freely arrange the exposure and give off the line range. 

Modularity flexibility and rationality, the requirements of the modern world. 

In the living room there is a new technological solution: a touch screen that help customers access to the entire range of brand Wittchen. Therefore, we join virtual world with real products, open borders and expanding product range. 

The concept derives from the tradition of the store - the love of wood as a background forexposure. 

The use of wood is proposed in a new, contemporary twist. At the same time nobleveneer, polished brass, high quality and excellent laminate tiles, used in the interior, aretimeless materials. 

The concept is bright, modern, elegant but the main actor on stage is always a product. 

Leading architect: arch. Krzysztof Kołodziejski 

Support: Dariusz Gocławski, Paulina Karwowska, Jan Pochobut, Agnieszka Flasińska,A+D team.