Fuwa Fuwa Café Golden Square

Fuwa Fuwa Café Golden Square

Designer
Studio Yimu
Location
1177 Central Pkwy W #7, Mississauga, ON L5C 4P3, Canada | View Map
Project Year
2021
Category
Shops

Restaurants
Scott Norsworthy

Fuwa Fuwa Café Golden Square

Studio Yimu as Designers

This modern café brings in youthful energy and fresh elements imbued with the steadfast qualities of traditional materiality. The spatial organization is a tribute to traditional alley streets of Kyoto, offering glimpses of what is yet to be explored under the playful yellow and white canopy.

photo_credit Scott Norsworthy
Scott Norsworthy
photo_credit Scott Norsworthy
Scott Norsworthy

Located in an outdoor plaza, the goal is to introduce the cafe's modern and forward presence to an otherwise traditional and subdued area. It is neither a grab-and-go cafe place nor a sit-down restaurant. It exists in the intersection of the two, and thus aims to combine the visual aesthetics of both; the brightness of the youth-led culture and the solid steadfast quality of a classic eatery. All the while, the design infuses visual traits of Japanese design to reflect the Japanese style dessert that it serves. Visitors are greeted by the soft curve and bright yellow of the high canopy as it frames a modern temple-like structure. Light emanates from it, softly brightening all corners of the space. It is flanked by corridors on either side. By entering the side valleys, two experiences become available; the hustle and bustle of pancake flipping and the cozy feeling of being tucked away in a small pocket of space. The narrow and long 168 square meter space needed to fulfill three key requirements: a space for delivery/pickup orders, privacy for in-store customers where they can converse and dine undisturbed, and an accessible and highly visible front of house. The pandemic has made take-out and delivery more prevalent and it became essential to consider the distribution of space in relation to the flow of traffic. How can the travel of customers be minimized? How can this narrow space host distinct zones for different customers in an organic and passive fashion? The solution came in the form of highlighting the length of the space and creating a feeling of walking down a side alley street. By placing the sales counter in the front of the curved element, it effectively becomes the entrance, creating a simple dialogue of “inside & outside” between two contrasting zones.

photo_credit Scott Norsworthy
Scott Norsworthy
photo_credit Scott Norsworthy
Scott Norsworthy

This café is one of the newest additions to a growing franchise with an existing brand identity. The challenge is maintaining their core identity while still creating a one-of-one space. We believe design is always built in context and therefore, should never be copy and pasted. We must look at the nuances of the space, recognize its unique abilities and limitations and tailor the design. The space is very long and narrow and the natural configurations options afforded to more rectangular spaces could be used here. This posed an interesting design challenge. The team drew inspiration from the history of the business. The food techniques came to Toronto from the streets of Japan and we built the concept around the imagined idea of Fuwa Fuwa being a modern Japanese street valley juxtaposing the old and modern craft. We used simple design principles of emphasis, proportion, and placement to create focal point and distinct zones that still feel visually cohesive. Its beauty is not only in its visual appearance but also in the space's ability to provide comfort.

photo_credit Scott Norsworthy
Scott Norsworthy
photo_credit Scott Norsworthy
Scott Norsworthy

Team:

Client: Fuwa Fuwa

Design Firm: Studio Yimu

Creative Director: Ryan Chung

Designer team: Long Wu, Chelsea Chen

Photographer: Scott Norsworthy

photo_credit Scott Norsworthy
Scott Norsworthy
photo_credit Scott Norsworthy
Scott Norsworthy

Materials Used:

Wall scones: RBW Crisp

Architectural Light: Vyvyd lighting

Wall cover: Crown surface solutions SWS06 wood veneer wallcover

photo_credit Scott Norsworthy
Scott Norsworthy
photo_credit Scott Norsworthy
Scott Norsworthy
Project Credits
Product Spec Sheet

ElementBrand
Wood Veneer WallcoverCrown Surface Solutions
Interior lightingRich Brilliant Willing
Interior LightingVyvyd Lighting
Product Spec Sheet
Wood Veneer Wallcover
Interior lighting
Interior Lighting
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