Nomad Tower
Photos Courtesy of Garrett Rowland

Nomad Tower

NELSON Worldwide as Architects

NELSON Worldwide was tasked with the renovation of the NoMad Tower, which is located on the bustling intersection of Herald Square and the NoMad neighborhood in Manhattan. To make a major focus shift and attract technology and media tenants, the experienced firm strategically repositioned the building’s entrance to be located from 32nd Street to 31st Street to more readily welcome the energy of the emerging neighborhood and fit within the fabric of its locale.


NELSON wanted to ensure that the NoMad Tower melded the office building’s existing design with an added sense of five-star hospitality. Inspired by the industrial history of the neighborhood, NELSON exposed the existing waffle ceilings within the building and incorporated steel and concrete juxtaposed with warm wood finishes, sleek marble, and soft furnishings. These materials combined with soft lighting bring a luxurious hospitality flare, creating a unique environment that is both inviting and inspiring.


During the repositioning of the 50,000 square-feet lobby, new features were added including a coffee bar, view of a 200-person amphitheater, and an opening in the ground floor slab that leads to the below grade amenity level and other infrastructure upgrades. In line with the amenities push that has overtaken the workplace landscape in recent years, the NoMad tower is equipped with a number of common spaces that enhance an inhabitant’s daily grind. However, these amenities are more than just a means to show off—in fact each offering serves to better connect the building’s tenants. The building now features elevated amenity spaces on its lower level including a private lounge complete with ping pong, pool table, and arcade games. In addition, tenants can take advantage of conference rooms, fitness centers, New York’s largest bicycle storage, as well as indoor bicycle access within the office building. These amenities have helped the building become a distinctive Class A property in addition to increasing leasing activity.


NELSON worked to rebrand the building from the exterior, including architectural upgrades such as a new two-story glass facade from the ground level to the second story. The look and feel of the glass maximizes the retail store front and offers cinematic views of the neighborhood. The building now features a new landscaped terrace and renovated outdoor plaza.

 

Products Behind Projects
Product Spotlight
News
31/44 Architects designs London house filled with architectural character
14 Jun 2024 News
31/44 Architects designs London house filled with architectural character

31/44 Architects designed “Six Columns” as a home for studio co-founder Will Burges. Sit... More

Benthem Crouwel Architects transforms Amsterdam office tower with an innovative wooden extension
13 Jun 2024 News
Benthem Crouwel Architects transforms Amsterdam office tower with an innovative wooden extension

District West in Sloterdijk, Amsterdam is currently undergoing a transformative redevelopment, conve... More

Brewhouse Apartments: A testament to adaptive reuse comes to Warsaw
12 Jun 2024 News
Brewhouse Apartments: A testament to adaptive reuse comes to Warsaw

In the heart of Warsaw, where history intertwines with contemporary urban life, the Brewhouse Apartm... More

25 best architecture firms in Iran
12 Jun 2024 News
25 best architecture firms in Iran

Iran is an arid and rugged country in Southwest Asia, home to a rich and diverse culture spanning mi... More

Pelli Clarke & Partners completes Salesforce Tower Chicago as part of riverfront master plan
11 Jun 2024 News
Pelli Clarke & Partners completes Salesforce Tower Chicago as part of riverfront master plan

Pelli Clarke & Partners has completed the Salesforce Tower Chicago, a LEED Gold-certified office... More

Official opening of the Serpentine Pavilion 2024
11 Jun 2024 News
Serpentine Pavilion 2024 officially opens

The new Serpentine Pavilion was officially opened on June 7 in London. This 23rd edition of the annu... More

Teğet designs visitor center for Neolithic Çatalhöyük archeological site
10 Jun 2024 News
Teğet designs visitor center for Neolithic Çatalhöyük archeological site

Istanbul-based Teğet Architecture has designed a visitor center for Çatalhöyük, a h... More

Wonder Bridge by SPF:a: Vital transportation link stands as a symbol of innovation and artistic expression
9 Jun 2024 News
Wonder Bridge by SPF:a: Vital transportation link stands as a symbol of innovation and artistic expression

Spanning a busy highway in Paso Robles, California, Wonder Bridge by acclaimed architecture firm SPF... More