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Prince Plaza by OMA

We are very proud to have photographed OMA’s latest project in China. Prince Plaza, in the Shekou district of Shenzhen, sits between the natural scenery of the Nanshan mountains and the Shenzhen Bay.

The 200-metre mixed-use podium tower at once connects with Shekou’s latest commercial developments, its industrial past, and its everlasting natural environment.

The site falls on Shekou’s most prominent view corridor that runs from the mountains to the sea. Prince Plaza takes full advantage of the view corridor without obstructing it. The tower is an ensemble of four bars attached to a central core. Three sky decks—highlighted by a hexagon-patterned facade inspired by hills and waves—are viewing platforms open to vistas of the mountains and the sea. 

The sky decks break down the otherwise monolithic 60,000 m2 tower into four bars of different sizes that respond to architecture of distinctive scales in the surroundings. The two bars on one side are slightly set back to increase the perimeter or each floor plate, allowing more natural light into the office space. The tower’s fluted façade, with extra wide glass panels, enable office tenants to visually connect with the mountains and the sea, while further bringing lightness to the slender vertical bars.

A 40,000 m2 podium mall occupies the full length of the orthogonal site to maximise street level retail frontage. Different than typical enclosed shopping malls, Prince Plaza’s podium mall has a porous façade and a roof terrace— an extension of the existing commercial and recreational offerings of the Sea World district.

A prominent opening— marked by a similar façade as the sky decks—is created at the location through which the view corridor runs. Underground levels of the mall are integrated with two metro lines that connect Prince Plaza to the rest of Shenzhen.

Prince Plaza

Prince Plaza
© Seth Powers, courtesy of OMA

Shekou is defined by a mixed landscape. Mountains and sea, an industrial fabric from the early economic reform era, and recent skyscrapers form a dynamic context. Prince Plaza is located in Shekou’s Sea World district—a unique coastal zone in Shenzhen backed by the Nanshan Mountains and facing the Shenzhen Bay, abundant in public outdoor spaces. The 200-metre mixed-use podium tower at once connects with Shekou’s latest commercial developments, its industrial past, and its everlasting natural environment.

 

The site falls on Shekou’s most prominent view corridor that runs from the mountains to the sea. Prince Plaza takes full advantage of the view corridor without obstructing it. The tower is an ensemble of four bars attached to a central core. Three sky decks—highlighted by a hexagon-patterned facade inspired by hills and waves—are viewing platforms open to vistas of the mountains and the sea. Designed for use by both tenants and public, they add to the collection of the public outdoor spaces in the coastal Sea World district.

 

The sky decks break down the otherwise monolithic 60,000 m2 tower into four bars of different sizes that respond to architecture of distinctive scales in the surroundings. The two bars on one side are slightly set back to increase the perimeter or each floor plate, allowing more natural light into the office space. The tower’s fluted façade, with extra wide glass panels, enable office tenants to visually connect with the mountains and the sea, while further bringing lightness to the slender vertical bars.

 

A 40,000 m2 podium mall occupies the full length of the orthogonal site to maximise street level retail frontage. Different than typical enclosed shopping malls, Prince Plaza’s podium mall has a porous façade and a roof terrace—an extension of the existing commercial and recreational offerings of the Sea World district. A prominent opening—marked by a similar façade as the sky decks—is created at the location through which the view corridor runs. Underground levels of the mall are integrated with two metro lines that connect Prince Plaza to the rest of Shenzhen.

Brand description
OMA is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA’s buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. AMO, a research and design studio, works in areas beyond architecture that today have an increasing influence on architecture itself: media, politics, renewable energy, technology, publishing, fashion. OMA is led by nine partners - Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long - and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai. OMA-designed buildings currently under construction include, Taipei Performing Arts Centre, Qatar National Library, Qatar Foundation Headquarters, Bibliothèque Multimédia à Vocation Régionale in Caen, Bryghusprojektet in Copenhagen, Musée National des Beaux-Arts du Québec, Prince Plaza in Shenzhen, and Faena Arts Center in Miami. OMA's recently completed projects include Timmerhuis, new home for Rotterdam’s municipal offices (2015); Garage Museum of Contemporary Art in Moscow (2015); Fondazione Prada in Milan (2015); G-Star Headquarters in Amsterdam (2014); Shenzhen Stock Exchange (2013); De Rotterdam, a large mixed-use tower in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court, the headquarters for Rothschild Bank in London (2011); Milstein Hall at Cornell University in Ithaca, New York (2011); and Maggie's Centre, a cancer care centre in Glasgow (2011). Earlier buildings include Casa da Música in Porto (2005), Seattle Central Library (2004), and Netherlands Embassy in Berlin (2003). AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag - combining the flags of all member states - that was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and it’s principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.
Products applied in Commercial , Cultural , Educational , +4
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