Russian Pavilion EXPO 2015

Russian Pavilion EXPO 2015

Location
Gerenzano, Italy | View Map
Project Year
2015
Category
Exhibitions

Pavilions
Pietro Baroni

Russian Pavilion: Theme "Growing for the World. Cultivating for the Future"

EXPO 2015 S.p.a as Contractors

The Concept Embracing the theme “Feeding the Planet. Energy for Life”, the concept of the Russian Pavilion at Expo Milano 2015 reflects the great contribution to global food security that Russia has made and will continue to make through its scientific and agricultural heritage - and the enormous potential of the world’s largest country to produce food for the world. With global food production needing to increase by 60 percent to feed a world population that is expected to exceed nine billion by 2050, the G20 group of nations – and Russia in particular - have identified food security as a priority issue, and one for which Russia is well placed to address. The Russian Pavilion at Expo Milano 2015 tells the stories of several internationally recognized Russian scientists, whose work has contributed to the development of agriculture and food security. It also demonstrates the wealth of Russia’s natural resources and its rich and diverse culinary traditions. The pavilion highlights the role that Russia is playing, and can continue to play, in the vital aspects of food security and food supply, and how it is providing food for its own population and for the world. Once inside the pavilion, a thematic journey begins, combining real, tangible artifacts and unique display objects with state-of-the-art audio-visual story-telling technologies that immerse visitors in the key messages of the pavilion. The pavilion allows visitors to learn about the vastness of Russia, and its great variety of natural environments, climatic zones, regional produce and ethnic cuisines. The design enables guests to experience and explore the theme of food security in an accessible, informative and entertaining way, while imparting ‘the human touch’, allowing visitors to experience authentic Russian warmth and hospitality. In the Russian Pavilion the visitors can enjoy daily the free tastings of traditional drinks at the water bar and of traditional food at the show kitchen.

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