Shirli Zamir
Alon Towers Tel Aviv, Israel | View Map
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Shirli Zamir as Designers

Salto is a Fin-tech company based in Tel-Aviv. During the first brief we received from the client, they raised the choice of the company's name and logo – which has a significant meaning.

The word 'Salto' in Italian means Jump. Our studio took the meaning of the name along with the company's logo and this constituted the bases to the concept of this project. The logo consists of a dot and an abstract shape that when connected they create a jumping figure. This dot developed and became a pattern changing throughout the corridors. We used this dot in a varied range of scales, and this tells the story of both the company and their space. The scale also allowed a balanced game between concealment and revelation. Part of the brief consisted of a request that even the open space seaters receive a yard of their own, a transparent cell, allowing communication yet privacy.

This dynamic language came to life spatially especially in the transitions between different parts of the floor. The white partition parting the waiting area and cafeteria, is a moveable partition consisting the different circle scales. The partition is collectible and when opened – allows a large meet up area. Using the dynamism, the glass graphics and the floor plan we created the work areas, formal and A-formal that allows both revelation and on the other hand allows each and every worker their privacy. 

Although a future growth is near both our studio and the client insisted that the space feels cozy, intimate and home like. And yet timeless, clean and precise. And so we payed specific attention to the choices of materials, furniture and colour palette all in context and serving the functionality of the space. 

The human eye and vision is one of our main senses. And the textures and patterns created by different scales of circles reveal the dream coming to life within this unique, one of a kind office space. 

Design: Shirli Zamir Design Studio
Project Designer: Shirli Zamir, Nitzan Ovadia 

Photography: Kfir Ziv

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