STARRYE, the name of the brand means shining image of starlight. The eternity of the starry star is the way for the brand to express themselves and explore idealism. Just as stars symbolize a beautiful night, STARRYE is the song of time, the power of serene flight that pierces through the night.
This clothing store designed by One Fine Day Studio & Partners(refer to as ofD) is the brand image store of STARRYE, which is located in the west of Hangzhou. Based on the concept of time, ofD employs light as a material to shape an architectural image that is vibrant and captivating. This approach breathes life into the building, allowing for the seamless integration of fashion identity and the essence of the surrounding community.
The original building is a two-story old house with a chaotic column structure. The spatial planning is derived from the constraints of the site, resulting in the creation of different units with unique semantic meanings. These scattered units shape the space, giving rise to a dialectical narrative approach, exploring a concept of multidimensional evolution that fits the value of the brand. The experience is curated through various functional areas such as art exhibitions, retail displays, fitting rooms, and leisure balconies, all within the context of a "garden".
Time serves as an underlying spatial language, juxtaposing the past and the future to create a contrasting space. The first floor represents the avant-garde, experimental, and futuristic elements, while a vintage staircase railing acts as a mediator for transitioning between different spatial states. This leads to the second floor, characterized by a retro, natural, and multifaceted narrative factors.
Light symbolizes boundless possibilities. The second-floor space extracts vibrant tones and imagery from the brand's color palette. A retro red theater represents enthusiasm, while an infinitely serene environment represents nature. Pinkism embodies the utopian vision of the future. These elements refract different memories and imaginations, creating a dynamic and evocative atmosphere.
The twinkling starlight represents the modernity of randomness and dynamic encoding. It serves not only as a symbol of the brand but also as a language that maps the order of space. Images, sounds, and the visual symbols of flickering construct a multidimensional sensory realm through dynamic associations. ofD establishes a new and profound logical relationship between artistic experience and commercial space, delicately connecting space and senses, The perception of time invoked by the connection creates a profound memory of space and the brand.
In the world of fashion, the meaning of twinkling is observed. Visitors are offered an opportunity to deeply explore inner beauty within the space where each unit holds its own unique semantic meaning. STARRYE establishes a resonance of space through the ritual of time, existing between symbols and phenomena, abstraction and concreteness. In the urban-styled decoration, it incorporates elements of romanticism while showcasing the possibilities of freedom.
