During the epidemic, people's consumption structure and consumption concept have undergone tremendous changes, because people generally stay in confined spaces for a long time, resulting in a significant increase in their demand for outdoor space, and outbound consumption is more rational, focusing more on entertainment and catering activities with a sense of experience. The advantages of physical commerce are still there, but what people need is a place of activity and communication that meets the characteristics of consumption in this era.
With the continuous penetration of Internet e-commerce, the change of the main consumer population, the transformation of the concept of mass consumption and the rise of new types of commerce, the domestic commercial complex has entered a new stage with operational capabilities as the core competitiveness. With a forward-looking design concept, our Miss City Commercial Complex Project came into being, which is not only a shopping place, but also a platform for citizens' cultural activities, which not only includes multiple shopping experiences such as neighborhood commerce and centralized commerce, but also includes small and vibrant communities with complete supporting facilities such as pedestrian streets, offices and residences.
Geographical location
The project is located in Jinshui District, Zhengzhou City, Henan Province, Jinshui District is located in the northeast direction of Zhengzhou City Center, located in the central urban area of Zhengzhou City, is the political, economic, cultural, financial and information center of Henan Province, and is also the largest area, the largest population and the most economically developed urban area in Henan Province. The jurisdiction has a prosperous economy, convenient transportation, advanced facilities, perfect functions, and has unique location advantages and relatively high-quality resource endowments.
Based on the business-compatible commercial land attributes determined by the higher-level planning control regulations, combined with the coverage of its surrounding residential areas, we are committed to creating an urban living room that integrates commercial office and leisure shopping, combined with the landscape to create a rich spatial experience, and use avant-garde design language to improve the quality of the community.
Urban interface design strategies
In shaping the urban interface, we use rhythmic skylines and retreat designs to create a sense of hierarchy and order. The rhythmic and diverse street interface improves the human comfort of the street space, and the refined design for the backline space improves the openness of the street.
Active back-of-the-table design
The design of the setback reduces the monotony of the continuous curtain wall, increases the vitality of the skyline, and creates a diverse urban interface. These setbacks create more opportunities for more green spaces and sunlight to infiltrate the building and surrounding areas.
Combined with the landscape, create a three-dimensional urban garden in both horizontal and vertical directions, and integrate the landscape design into the architectural details.
Ecological strategy
Combined with sponge city, the commercial plot of Miss City will use a variety of ecological strategies at the same time to achieve the purpose of rational and effective use of the rainwater resources of the base.
Architectural function and spatial organization
The block business and the centralized business are independent and organically combined by the enclosed central square, and the soho and loft apartments are located on the south side of the podium. This layout of north, low, south and high improves the comfort of the human space and increases the identity of the building.
The internal commercial flow line is connected by three main squares, and the east-west indoor pedestrian passage connects the main entrance of the northwest, the western commercial street, the central square, and the northeast secondary entrance, creating a rich sense of experience shopping space. In this way, the internal centralized commercial activity axis and the frontage commercial street form a coherent in-venue slow travel system.
Single building design strategy
Centralized Commercial is committed to creating a landmark large commercial space that is seamlessly connected with the subway. The iconic node in the northwest corner of the plot is formed in large quantities. The small commercial block is an organic extension of the public open space on the north and west sides in the base. The curved shopping streamline creates a comfortable outdoor walking system for the base. Make people behave more diversely and actively on the base.
The design of the office tower was inspired by yachts and high-speed trains. While emphasizing the horizontal lines of the building, the retreat is made at the top, focusing on the shape of the top. In the urban green belt of Dongfeng Canal, a high-altitude urban landmark building is created. Attract elite offices and shape the city skyline at the same time.
Architectural façade design strategies
As an important external image of the building, the design principle on the façade is that while highlighting the horizontal lines, vertical lines are added to the gable surface as a support, so that the overall building is straight and upward, giving people a sense of strength and speed. The volume of the low-level building is stretched out, still emphasizing the horizontal line, and appropriately increasing the oblique line to break and support. On the first and second floors, the glass curtain wall display surface is mainly used to achieve the purpose of commercial display.
Plaza design strategy
The central plaza, located between the concentrated commercial and the commercial blocks of the block, is a key part of the project. In principle, landscape design, through the hard paving and dot-like green landscape arrangement to form a relatively empty activity space, the surrounding greening and seating and other leisure space, in order to connect the above-ground and underground business, large-scale display and activities, to provide a personnel gathering site.
The corner entrance plaza is connected to the urban green belt and is an important landscape element to guide into the large commercial and commercial blocks. Through the arrangement of hard paved floors and dotted green landscapes, a relatively empty activity space is formed, which provides a venue for connecting above-ground and underground businesses, conducting commercial displays, and holding sales activities.
The sunken plaza is an important connecting space between the ground floor and the underground level. Excessively natural in space makes people willing to go down. The landscape can be arranged with falling water walls, steps falling water, outdoor steps and chairs.
Interior space strategy
Concentrate on the seven floors of commercial, and arrange retail, catering, entertainment, and cultural formats. The main commercial body of the block has three floors, which is a purpose-oriented format. Commercial and high-altitude formats are intertwined. The flow of people can pass through the block business and then enter the centralized business, or enter the block business through the centralized business, and shuttle freely. The large number of people at the top will bring prosperity to the business.
Info:
Location: Zhengzhou, China
Owner: Hanhai Real Estate Limited
Total GFA: 204,124 m2
FAR: 3.99
Status: Under construction
2017-2021
