Quinzhee + Tite Frette is a love story for Quebec microbrewery beer materialized in a unique project with prohibition accents.

The development of the design concept of the Tite Frette boutiques is focused on the customer experience. The atmosphere is hushed and the space imbued with its distinctive image. The black background frame is accessorized by wood, which adds friendliness and warmth, as well as the signature elements of the brand image developed by Métah Nomis. The black thus allows to purify the space leaving the spotlight to the multiple products of here.

The shops are arranged so as to accompany the customer throughout their progress in the space. While the display is maximized at the perimeter, the centre of the store is lightened by custom-made modular displays reminiscent of wooden crates stacked on top of each other.