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TOKYO DESIGN STUDIO New Balance × Snow Peak

TOKYO DESIGN STUDIO New Balance × Snow Peak
Yasunori Nakano

TOKYO DESIGN STUDIO New Balance × Snow Peak @DOVER STREET MARKET GINZA

The Japanese outdoor brand “Snow Peak” and the brand “TOKYO DESIGN STUDIO New Balance” by NEW BALANCE have collaborated for the capsule collection.This is the display designed for it.

I tried to put the outdoor rope work into the design for this project. The rope tightended up by tension, and it repeats wheeling. This motion makes the geometry looks like a curved surface.

photo_credit Yasunori Nakano
Yasunori Nakano

On the upper surface, the intersection of the rope becomes the fulcrum of the hanger, on the other hand, while on the lower surface, the trekking-like undulation becomes the display of the shoes.

I used everyday items for this project : the perforated angle and the ropes for packing.They are not usually used for finishing, but I attempted to their function to be revealed.

This idea is also related to the TOKYO DESIGN STUDIO New Balance’s concept “REVEAL" .

photo_credit Yasunori Nakano
Yasunori Nakano

Project credits

Architects

Project data

Project Year
2019
Category
Shops
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