The design for Blè food hall is centered on the idea of the uniqueness of the majestic fire oven. This extraordinary silent feature, visible from the street, is meant to impress and to make the visitor to ponder about one of the key topics of our time: the source of quality and healthy food. As per 1+1=1 style, this relevant concept is expressed in a rather poetic way: the fire oven monolithic form, built of natural clay and whitish earth pigment, is expressed as a symbol of fire, earth and sky. Fire in the earth as that of a volcano, of an organic form that leads our head and eye to move upwards towards the sky thus showing the impressive 12 meter height space of Ble’ 3 storey volume. Reddish stone on floor and walls adds warmth to the entire space.