When a large, monumental department store stands empty in a prime location, what happens next? Following the closures of V&D and Hudson’s Bay in the Netherlands, the city faced the challenge of repurposing this iconic building. While street-level shops attracted interest, the upper floors required a new function. The solution: transforming the space into a university campus in the heart of The Hague.
From department store to university campus
he former department store, with its expansive floor plans and generous ceiling heights, was an ideal candidate for educational use. Spanning over 35,000 m², the building was reimagined to accommodate Leiden University, along with other institutions such as Delft University of Technology, the Open University, and Universities of the Netherlands.
This transformation of the heritage building is a win for both its new users and the city. Its central location, just a short walk from other faculties forming Campus The Hague, strengthens the university’s presence in the city. Beyond typical business hours, the new function will bring vibrant energy to the area, with spaces for social interaction, as well as amenities like cafés, sports facilities, and a rooftop garden.
A rich history, a modern future
Designed in 1930 by Jan Kuijt, the building combines expressionist architecture with elements of the Amsterdam School. Over the years, it underwent several transformations to keep pace with evolving retail trends. Today, its historic value and architectural integrity are being preserved, while the structure is adapted for future use.
The design by LIAG architects + engineers blends past and future. The building's façade, including the monumental entrance at Spui, is being restored to its former splendor, while the interior, designed by JHK architects, is reimagined for modern university life. The goal: to harmonize history with innovation and create a sustainable building with a renewed identity.
The building’s façade plays a central role in the transformation. The protected Spui façade is being meticulously restored, including the reinstatement of the main entrance. At the same time, the façades along Spuistraat and Grote Marktstraat are being reinterpreted with a clean, rhythmic design. Instead of showcasing retail goods, large windows now reveal the building’s new purpose and offer glimpses of its dynamic interior.
