We think in terms of branded spaces and want to get the best possible out of a furniture, home or living product in our 3D visualizations. This was also the case with these carpets, which we depicted in a loft character interior. It was important that the surrounding colors harmonize with the different available colors of the carpets in the 3D visualization and depict a coherent color world in the interior.

The product we depicted in the 3D visualization is a soft carpet with an eye-catching graphic pattern. Which is created by the tufted wool in different layers, generating an eye-catching shadow play. The single rounded corner of the rug gives it a dynamic expression & unparalleled look in the 3D visualization.

We created the carpet as a digital twin - 3D model in these 3D visualizations as well as digitized the textures of the wool. Our Creative Directors were responsible for the design of the brand space and worked hand in hand with our CGI Artist to get the best possible out of the product and represent it in the 3D visualization.