LASSY BOUTIQUE

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2023 | 28’Creative

Client: LASSY

Address: Võ Văn Tần, D3, Hồ Chí Minh

Area: 60m2

Design team: Quốc Huy | Tấn Lộc

Photograph : Nam Võ

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-          The project we received this time is the design for the first store of a young fashion brand. The current status of the project is a typical tube house with a layout commonly found in Saigon with a staircase in the middle dividing the front and back compartments. We decided to move the stairs to one side to bring a seamless experience. More transparent for exhibition space.

-          Because of its long and narrow nature, we designed the layout according to the length of the house - so to guide customers through the space, we highlighted the clothes hanging system in red. The background tone is dark and deep, helping to highlight its role as a guiding thread that takes customers on the journey to experience the products at the store.

-          At the end of the vision with a large red patch emphasized to attract the eye is a place we call the fitting space - with the nature of the product being tailored to each customer, we want to bring Customers have a space large enough to be able to try on, walk around, look at comfortably, and feel the most comfortable before deciding to buy the product.

-          With the Space created, we hope to bring interesting shopping experiences to customers when coming to experience shopping at the store.