A phygital space for life-long professional growth – in the cultural heart of Milan

Il Prisma as Architects

PHYD, the digital venture of The Adecco Group born from the technological collaboration with Microsoft, which combines a digital platform and a physical space, aims to improve the human capital and showcase it over time. The company turned to Il Prisma team in order to create a phygital place that would focus on people, in order to make them more competitive and future-proof. The final result is a space – located inside a two-story building in Via Tortona 31, Milan – digital and physical alike, first and only in Italy, where you can train your talents and enhance your potential. ‍

Rooted in the physical world, pervaded by artificial intelligence‍
Conceived as the natural evolution of the Phyd.com platform, PHYD is structured into a gamified journey, in order to increase the engagement and user experience. A pervasive artificial intelligence invades physical spaces, generating an alternate reality environment dedicated to professional growth and continuous learning. Perforated sheet metal surfaces, copper, concrete and polycarbonate, they all root the experience in the physical world, while the digital layer engages users and enhances the experience with dynamics of self-quantification, rewards and human connections.‍

An experiential journey for building the best possible future ‍
Called The Greatest Adventure. You, the design concept is inspired by alternate reality games and develops into an experiential journey that is divided in four moments-areas: Start PHYD, Training, Connection and Food.

The entrance, Edge, is the immersive Limbo that marks the transition from the external physical world to the phygital world of PHYD; through light and sound effects, this impactful place communicates to the visitor-player what PHYD is and amplifies the immersive experience.

The training area hosts 5 spaces, Capsules, dedicated to individual use of heterogeneous contents and experiences, where the user relates to PHYD through technology (self-interview, professional self-portrait, 3D assessment with 360-degree glasses); while Forge is designed as a place for activating networking, sharing, dialogue, learning as well as vertical training for small groups.‍

Arena is the space dedicated to connectivity and hosts courses, workshops, talks and events. It is adjacent to the Restaurant&Cafè, from which the nutrition culture spreads.

Read story in Italiano

Featured Projects
Latest Products
News
Cave-like Zolaism Café  offers a sensual and perceptual feel of returning to nature
16 Jan 2022 News
Cave-like Zolaism Café offers a sensual and perceptual feel of returning to nature

In Aranya-Qinhuangdao, China, Zolaism Café by B.L.U.E Architecture invites visitors in to esc... More

Playful atmosphere of Fuego Camina Conmigo Barcelona emphasizes art and creativity
16 Jan 2022 News
Playful atmosphere of Fuego Camina Conmigo Barcelona emphasizes art and creativity

On the third floor of a building located in the industrial neighbourhood of Gracia, Barcelona, the n... More

Spanish architect Ricardo Bofill passes away aged 82
14 Jan 2022 News
Spanish architect Ricardo Bofill passes away aged 82

Studio Ricardo Bofill Taller de Arquitectura (RBTA) just announced the sad news that their founder h... More

Cedar-clad OG House by Omar Gandhi Architect maximizes a narrow lot in the vibrant North End of Halifax
14 Jan 2022 News
Cedar-clad OG House by Omar Gandhi Architect maximizes a narrow lot in the vibrant North End of Halifax

On a narrow lot in the vibrant, historic North End of Halifax, this project combines the primary res... More

Sculptural Stormwater Facility by gh3* architects in Toronto tells a compelling story of urban water treatment
14 Jan 2022 News
Sculptural Stormwater Facility by gh3* architects in Toronto tells a compelling story of urban water treatment

Treating urban run-off from Toronto’s new West Don Lands and Quayside neighbourhood developmen... More

Top 10 Trending Products of 2021
13 Jan 2022 News
Top 10 Trending Products of 2021

A look back at the most specified products of 2021, including a retro table lamp, a classic light sw... More

17th century Amsterdam canal house thoroughly renovated with colour and creative details
13 Jan 2022 News
17th century Amsterdam canal house thoroughly renovated with colour and creative details

Originally constructed in 1675, this once neglected canal house has been renovated by Amsterdam base... More

Dramatic pyramidal roof peaks define Foster + Partners’ Datong Art Museum
12 Jan 2022 News
Dramatic pyramidal roof peaks define Foster + Partners’ Datong Art Museum

Featuring four interconnected pyramidal roof peaks that appear to emerge from the earth below, the D... More