Global advertising agency, Publicis, commissioned the architect to design their new North America headquarters in NYC. Located adjacent to Times Square, the 190,000 SF space spans eight contiguous floors, providing an opportunity to unite their three expanding offices scattered across Manhattan.
In an effort to create a strong creative identity for Publicis, we proposed breaking the traditional mold of the skyscraper by dematerializing the building core. This works to create continuity on all floors, connecting their 1200 employees as one organic working community. To eliminate silos and encourage movement we proposed cutting large new atria and adding a stair that connects all eight levels. The concept of a tree extending through all eight floors informs the architectural language of the space - from frag-mentation of the building core to branch like ceiling conditions. To foster their collaborative culture, the agency was engaged in an iterative dialogue to establish destinations on each of the eight floors. Spaces such as the plaza, pub, multi-use space, and home room provide opportunities to bring the Publicis community together, encourage spontaneous interactions, and cultivate knowledge sharing.
1. Carpet (Grey tiled and red) - Bentley
2. Rubber Flooring (stairs) – Nora Systems
3. White Gloss Epoxy Flooring
4. Cable mounted flourescent light – Philips, Bartco
5. Cable mounted downlight cylinder - Luraline
6. Surface mounted linear LED – Integral, Ketra
7. Millwork-Fabric - Kvadrat
8. Softshell chair - Vitra
9. Visu Lounge chair - Muuto
10. Custom glass wall graphic - EGG
11. Pilot stools - Quinze and Milan