The LEGO House

The LEGO House

Architect
BIG - Bjarke Ingels Group
Location
Billund, Denmark | View Map
Project Year
2017
Category
Libraries

Museums
Stories By
BIG - Bjarke Ingels Group

LEGO Group
Kim Christensen

The LEGO House

BIG - Bjarke Ingels Group as Architects

Due to its central location in the heart of Billund, the 23 m tall LEGO House is conceived as an urban space as much as an experience center. 21 overlapping blocks are placed like individual buildings, framing a 2,000 m2 LEGO square that is illuminated through the cracks and gaps between the volumes. The plaza appears like an urban cave without any visible columns and is publicly accessible, allowing visitors and citizens of Billund to shortcut through the building.


More from the Architects:


16-Oct-2017 “LEGO house is a literal manifestation of the infinite possibilities of the LEGO brick. Through systematic creativity children of all ages are empowered with the tools to create their own worlds and to inhabit them through play. At its finest – that is what architecture – and LEGO play – is all about: enabling people to imagine new worlds that are more exciting and expressive than the status quo – and to provide them with the skills to make them reality. This is what children do every day with LEGO bricks – and this is what we have done today at LEGO House with actual bricks, taking Billund a step closer towards becoming the Capital for Children.” Bjarke Ingels, Founding Partner, BIG. BIG and LEGO bring the toy scale of the classic LEGO brick to architectural scale with LEGO House, forming vast exhibition spaces and public squares that embody the culture and values at the heart of all LEGO experiences. Due to its central location in the heart of Billund, the 23 m tall LEGO House is conceived as an urban space as much as an experience center. 21 overlapping blocks are placed like individual buildings, framing a 2,000 m2 LEGO square that is illuminated through the cracks and gaps between the volumes. The plaza appears like an urban cave without any visible columns and is publicly accessible, allowing visitors and citizens of Billund to shortcut through the building. The LEGO square is energized by an urban character, welcoming locals and visitors to the café, restaurant, LEGO store and conference facilities. Above the square, a cluster of galleries overlap to create a continuous sequence of exhibitions. Each gallery is color-coded in LEGO’s primary colors so wayfinding through the exhibitions becomes a journey through the color spectrum. The first and second floors include four play zones arranged by color and programmed with activities that represent a certain aspect of a child's learning: red is creative, blue is cognitive, green is social, and yellow is emotional. Guests of all ages can have an immersive and interactive experience, express their imagination, and not least be challenged by meeting other builders from all over the world. The top of the building is crowned by the Masterpiece Gallery, a collection of LEGO fans’ beloved creations that pay tribute to the LEGO community. The Masterpiece Gallery is made of the iconic 2x4 LEGO brick and showcases art beneath eight circular skylights that resemble the studs of the brick. Like the golden ratio, the proportions of the brick are nested in the geometries of everything man-made in the building, from the glazed ceramic tiles in the steps and walls to the overall 21 block scheme. Atop the Masterpiece Gallery, citizens and visitors can get a 360° panoramic view of the city. Some of the rooftops can be accessed via pixelated public staircases that double as informal auditoria for people watching or seating for performances. The History Collection at the lower level is where visitors can experience an archival immersion into the LEGO company and brand’s story. The Vault – located underneath LEGO Square – is where children and AFoLs (Adult Fans of LEGO) can witness the first edition of almost every LEGO set ever manufactured, including the new 774-piece, 197-step kit replicating the stacked-block formation of the LEGO House.


11-Jun-2013 The LEGO Group today revealed the design of the experience center “The LEGO House”. The center, which will be built in Denmark, illustrates the systematic creativity of LEGO bricks and is expected to attract 250,000 visitors annually.


When the LEGO House opens in 2016 visitors to the house in Billund, Denmark will enter a building that resembles gigantic LEGO bricks combined and stacked in a creative way to create an imaginative experience both outside and inside. In the experience center guests can expect hours full of active fun while at the same time engaging in an educational and inspirational experience – everything that LEGO play offers.


Kjeld Kirk Kristiansen, LEGO owner, explains: “The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences. It is our belief that LEGO play fosters innovative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning.”


The project has been under way for more than a year and today the design of the house was revealed.


“Architect firm BIG (Bjarke Ingels Group) has designed a building that encapsulates what LEGO play and LEGO values are all about”, says Hans Peter Folmann, Marketing responsible for the LEGO House and adds:


“The creative use of the LEGO brick shape is a true visualization of the systematic creativity that is at the core of LEGO play, so we believe that this is the right look for the LEGO House. And it simply looks amazing.”


The LEGO House will be approximately 30 meters tall, and there will be public access to several roof-top gardens from the outside. The building will offer visitors a total of 7,600 square meters of exhibition areas, a café, a unique LEGO store and a large public square.


“It is our wish that the LEGO House is used by both visitors and the citizens of Billund; the birthplace and home town of the LEGO Group. For this reason a large part of the building – 1,900 square meters - will be a covered square with free access for the public, and we hope it will be a natural gathering point for people living in Billund as well as visitors. We do not know what specific activities will be in the house,” says Hans Peter Folmann and adds:


“We are very ambitious with the LEGO House – It is our hope and mission that a visit to the LEGO House will be an experience you will never forget, no matter if you are a long time fan or just want to know more about what LEGO play stands for.”


Construction of the building is expected to begin in early 2014 and the LEGO House will be inaugurated in 2016.


The LEGO House… ∙ Will cover an area of 80 by 100 meters and it will be approximately 30 meters tall. ∙ Will feature a total of 7,600 square meters – including exhibition areas, a café, a LEGO store and a public square. ∙ Will be built at the center of the town of Billund, and many entrances will open up the building to the surrounding area. ∙ will be built in collaboration between KIRKBI A/S, the LEGO Foundation and the LEGO Group, but the LEGO Group will handle the daily operation of the LEGO House once finished.

Newly Opened Lego® House Is A Tribute To Creative Play

LEGO Group as Client

LEGO House was designed by the architectural firm BIG (BjarkeIngels Group) and consists of 21 white bricks stacked on top of each other. Its facade is covered with tiles, giving the illusion that the whole building is made of LEGO bricks.The building covers an area of 12,000 m2. On the ground floor, you will find three restaurants, a LEGO Store, a conference room and the 2,000-square metre LEGO Square. The experience zones comprise four coloured play areas, a large gallery of LEGO creations built by fans and a large exhibition about the history of the LEGO brand – including 200 of the most iconic LEGO boxed sets.


The experience zones are based on four different colours, each representing a special aspect of play and learning. Red is for creative skills, Blue is for cognitive skills, Green is for social skills and Yellow is for emotional skills. Each colour zone has a number of activities that encourage visitors to play.


More from the Client:


Today, a 12,000-square metre house filled with 25 million LEGO® bricks opened its doors to a brand new creative universe. Children and creative souls of all ages can now get the ultimate LEGO experience all year round in the new LEGO House in Billund, Denmark.


It has taken four years to build the most unique LEGO® experience in the world – LEGO House. The house is located in Billund, Denmark, where the iconic LEGO brick was invented, and was opened today at a grand event attended by HRH The Crown Prince and HRH The Crown Princess and their children.


For LEGO owner, Kjeld Kirk Kristiansen, the house is a place where LEGO fans of all ages can find out much more about where LEGO play can take you.


“It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience. With LEGO House, we celebrate creativity and the strength of learning through play. When they play, children learn the basic skills that they need, such as creativity, collaboration and problem-solving abilities,” says third-generation LEGO owner, Kjeld Kirk Kristiansen, and adds:


“At the heart of all LEGO experiences – from the boxes of LEGO bricks that children have at home to this fantastic LEGO House that we are celebrating today – is the unique and timeless LEGO brick. With LEGO bricks, you can express yourself creatively and make anything imaginable. The possibilities are endless, and nowhere else in the world can you experience it in the same way as in LEGO House.”


The heart of LEGO House is the experience zones. Here, you will find two exhibition areas and four play areas where you can explore your creativity in lots of different ways. The zones are based on four different colours, each symbolising a special aspect of play and learning. Red is for creative skills, Blue is for cognitive skills, Green is for social skills and Yellow is for emotional skills.


“All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity. Play runs through the LEGO Group’s DNA, and it is really brought to life in LEGO House. Everything from experience zones and outdoor areas to our restaurant concepts is based on play and creativity, so no matter what you do in LEGO House, it will have something to do with playing,” says JesperVilstrup, LEGO House CEO.


Royal inauguration HRH The Crown Prince and HRH The Crown Princess were among the 375 guests who attended the official opening of LEGO House. In her speech, the Crown Princess talked about the importance of play:


“It has been a great pleasure to be part of the opening of LEGO House today. When children play, they develop – they use their creativity and their social skills. We all need to play, and the new house offers a fantastic platform to explore play.”


If you wish to visit LEGO House, you need to book your visit in advance through the LEGO House website due to space restrictions. This is to ensure that all visitors get the full experience without having to endure long queues and crowded experience zones.


LEGO House was designed by the architectural firm BIG (BjarkeIngels Group) and consists of 21 white bricks stacked on top of each other. Its facade is covered with tiles, giving the illusion that the whole building is made of LEGO bricks.The building covers an area of 12,000 m2. On the ground floor, you will find three restaurants, a LEGO Store, a conference room and the 2,000-square metre LEGO Square. The experience zones comprise four coloured play areas, a large gallery of LEGO creations built by fans and a large exhibition about the history of the LEGO brand – including 200 of the most iconic LEGO boxed sets.


The experience zones are based on four different colours, each representing a special aspect of play and learning. Red is for creative skills, Blue is for cognitive skills, Green is for social skills and Yellow is for emotional skills. Each colour zone has a number of activities that encourage visitors to play.


In addition to the experience zones, the enormous bricks house a sheltered public space and a number of interconnected outdoor terraces and playgrounds for visitors to explore and enjoy. From LEGO Square, you have free access to three eateries and a big LEGO Store.


Visitors arriving by air to Billund Airport are welcomed on approach by eight light beams from the gigantic LEGO keystone brick on top of LEGO House, representing the eight knobs on a 2x4 LEGO brick.


LEGO House expects to welcome 250,000 paying visitors each year. Visitors are expected to come from all over the world – mainly families, but also school groups, LEGO employees and AFOLs (Adult Fans of LEGO).


The combination of LEGO House and LEGOLAND® makes Billund the only place in the world where visitors can get the ultimate LEGO experience.


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