Wholesome Cuts

Wholesome Cuts

Sergio Mannino Studio
377 S 5th St, Brooklyn, United States
Project Year
Max Bolzonella


Sergio Mannino Studio as Retail Designer

Wholesome Cuts in Williamsburg, designed by New York designer Sergio Mannino, isn’t your typical neighborhood butcher.

Knowing that today’s home-chefs expect to see every leg of the journey from farm to plate, Wholesome Cuts have embraced technology that helps customers find out the detailed history of each locally-sourced organic product.

While this storytelling technology isn’t new, retailers’ attempts to make the educational

experience attractive to customers in a competitive market have been hit and miss. Since

food-production is no longer a taboo conversation, the client sought out Sergio Mannino Studio to create a warm gathering space for the community - a celebration of organic locally-sourced food, simultaneously practical and delightful, welcoming and nostalgic.

The store’s experimental interior emphasises what is unique about the brand. “We made the space connect with the overall philosophy of the brand and made sure customers would be happy in the process.” by serving natural, ethically-aware products in a place where customers will feel at home.

“Our job never ends with the design of the interior space, we have to make sure the brand is going to be profitable in a time when all stores are facing an incredible pressure and are closing by the hundreds. We knew the concept of selling organic and locally grown meat was going to be a profitable one but that was not enough to be above the competition and we wanted to try to go one step forward.”

Retail Store Designer: Sergio Mannino Studio

Product Spec Sheet

The neonPatrick Nash Design
Product Spec Sheet
The neon
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Siemens offices in Plzeň

Anglické nábřeží 2434/1, Plzeň 3-Jižní Předměstí, Czechia - Occupied in 2018
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