Unlike most optics, Zótika has a curation of special frames and a service focused on precisely choosing the right glasses for each customer. For this reason, the number of frames displayed in the store and in the windows is small; most of them are stored in drawers/trays, handled by the sales team. The project then sought to create spaces where the experience of purchasing and choosing the product took place in an atmosphere of tranquility and beauty.
Distributed on four levels - basement, ground floor, 1st and 2nd floors - the store has, in addition to space for service and sales, a cafeteria, changing room, resting place for employees, 2 offices, bathrooms, private service room and terrace.
The joinery was carefully designed to meet the different specificities of each location.
Lighting, another extremely important point for an optician, balances indirect, diffuse lighting and focused points to highlight some of the products on display, but always ensuring the desired atmosphere of tranquility.
Externally, the project emphasizes the corner by locating the store's entrance door at this point; The showcases, which have small variations in height and width, were distributed on the adjacent facades and play an important architectural role. Made of sheet metal and glass, their design was created in order to combine the display of some products, their lighting in a discreet way and the function of a window, allowing interior and exterior visual communication in addition to the entry of natural light.
The upper floors, which are staggered, received sun shades and graphite-colored paintwork, leaving the emphasis on the main volume.
