With a rich history dating back to 1905, American Greetings sought a new headquarters that would carry the business into the next century. After deciding to relocate its 1,600 employees from Brooklyn to Westlake, Ohio, the company looked to CallisonRTKL to design a facility that would be an expression of their corporate culture and character, with both a deep respect for the American Greetings history and a view to the future of the industry.

The CallisonRTKL team was challenged to create a workplace that embodies the company’s collaborative mission and attracts artistic talent. American Greetings is a family-owned business known for its creativity and innovation. The new space honors their rich history and anticipates their future business evolution. Bright, open floor plans, a diversity of space types, an exterior courtyard that’s visible from almost everywhere and creative“moments“ are strategically placed to keep employees inspired.

At over 60,000 SM, the new headquarters is a truly modern workplace with space for offices, meeting rooms, photo studios and showrooms.The incorporation of greenery and natural elements into the workplace is important for productivity and employees wellness.The location blends seamlessly with nearby shopping, dining and residential areas, making this fourth-generation, family-run corporation an integral part of the community.

“We wanted the new headquarters to exude the passion and creativity of the company. By making it feel less like a traditional office and more like an inspiring studio with access to a courtyard, gallery space and varied workspaces, we were able to physically showcase what AG is all about,” says Senior Associate Vice President Jennifer Barnes.

Material Used :
1. Eurotrend – Dining Chair – Doll
2. Scoefield – Polished and Stained Concrete – Soft gray
3. Stone Source – Limestone Wall Tile – Novelda Cream Line Textured 
4. Lab Designs – Plastic Laminate – Natural Spalted Maple, Super Matte