BBC STUDIOS UNVEILS NEW MIPCOM STAND
BBC Studios unveils its innovative new stand, produced by a British award-winning team, at MIPCOM 2019, the annual TV trade market in Cannes. The structure, with its recyclable façade comprising of two floors of flexible work and hospitality spaces, meets the needs of BBC Studios’ growing business as one of the world’s biggest producers and distributors of TV content. The stand at Croisette 18 marks BBC Studios’ first new business space at Mipcom in 20 years having previously been based in the Palais venue. With sales executives descending from all over the world along with production teams and talent, the building will enable the company to host multiple business meetings and events across the four-day market.
A creative collaboration of top experts in interior and exterior design and production, the structure which has been fully funded commercially, can be shipped and installed anywhere in the world. The stunning external façade, designed by Giles Miller Studio, is composed of fully recyclable raw aluminium specifically engineered to control the light and transparency of the building.
Commissioned by BBC Studios, the overall project director for the build was Cheerful Twentyfirst, an award-winning London based agency whose previous clients include Google, Disney and Microsoft amongst others. Providing creative direction was Christine Losecaat, an Emmy® award winner who was appointed MBE for services to the creative industries in the UK. Universal Design Studio were the creatives for the interiors with Yorkshire based Stage One delivering construction and detailed design.
Two years ago, the BBC’s production arm merged with BBC Worldwide to become BBC Studios, doubling the size and scope of the business. BBC Studios, as the biggest producer of TV content in the UK as well as the biggest international distributor of TV programming outside of the US, has a major presence at Mipcom. The company, who recently acquired UKTV and partners with a number of top UK independent producers, returned £243m (2018/2019) to the BBC Group complementing the BBC’s license fee.
“From the outset of the brief, it was clear that BBC Studios and Cheerful Twentyfirst had a shared sense of vision and ambition. A project of this huge scale requires a close partnership and trust in delivery. Together with our unique team of collaborative experts - Christine Losecaat MBE, Giles Miller Studio, Universal Design Studio and Stage One – we are proud to deliver a truly unique and exceptional creative project, one that fulfills all our wildest imaginations” Steve Quah, CEO, Cheerful Twentyfirst, Lead Agency