BBC Pavilion

BBC Pavilion

Architect
Universal Design Studio
Location
Cannes, France | View Map
Project Year
2019
Category
Pavilions
Stories By
Universal Design Studio

Giles Miller Studio
Edvinas Bruzas

BBC Pavilion

Universal Design Studio as Architects

BBC STUDIOS UNVEILS NEW MIPCOM STAND

BBC Studios unveils its innovative new stand, produced by a British award-winning team, at MIPCOM 2019, the annual TV trade market in Cannes. The structure, with its recyclable façade comprising of two floors of flexible work and hospitality spaces, meets the needs of BBC Studios’ growing business as one of the world’s biggest producers and distributors of TV content. The stand at Croisette 18 marks BBC Studios’ first new business space at Mipcom in 20 years having previously been based in the Palais venue. With sales executives descending from all over the world along with production teams and talent, the building will enable the company to host multiple business meetings and events across the four-day market.

 

A creative collaboration of top experts in interior and exterior design and production, the structure which has been fully funded commercially, can be shipped and installed anywhere in the world. The stunning external façade, designed by Giles Miller Studio, is composed of fully recyclable raw aluminium specifically engineered to control the light and transparency of the building.

 

Commissioned by BBC Studios, the overall project director for the build was Cheerful Twentyfirst, an award-winning London based agency whose previous clients include Google, Disney and Microsoft amongst others. Providing creative direction was Christine Losecaat, an Emmy® award winner who was appointed MBE for services to the creative industries in the UK. Universal Design Studio were the creatives for the interiors with Yorkshire based Stage One delivering construction and detailed design.

 

Two years ago, the BBC’s production arm merged with BBC Worldwide to become BBC Studios, doubling the size and scope of the business. BBC Studios, as the biggest producer of TV content in the UK as well as the biggest international distributor of TV programming outside of the US, has a major presence at Mipcom. The company, who recently acquired UKTV and partners with a number of top UK independent producers, returned £243m (2018/2019) to the BBC Group complementing the BBC’s license fee.

 

“From the outset of the brief, it was clear that BBC Studios and Cheerful Twentyfirst had a shared sense of vision and ambition. A project of this huge scale requires a close partnership and trust in delivery. Together with our unique team of collaborative experts - Christine Losecaat MBE, Giles Miller Studio, Universal Design Studio and Stage One – we are proud to deliver a truly unique and exceptional creative project, one that fulfills all our wildest imaginations” Steve Quah, CEO, Cheerful Twentyfirst, Lead Agency

BBC Pavilion

Giles Miller Studio as Designers

The BBC Pavilion, a seminal project that was in development for almost two years, is a large-scale organic structure located on the beach front in Cannes. The building fuses an iconic sculptural aesthetic with highly innovative architectural functionality.

photo_credit Edvinas Bruzas
Edvinas Bruzas

The ‘skin’ of the structure is foremost a mechanism for controlling the visual transparency of the building, but the sculptural composition of thousands of recyclable aluminium ‘petals’ results in an object of inherent natural beauty.

photo_credit Edvinas Bruzas
Edvinas Bruzas

The undulating front of the building opens up during the day in a unique and complex mechanical concertina, exposing visitors to open views of the Mediterranean whilst referencing the performative nature of BBC Studios output.

photo_credit Edvinas Bruzas
Edvinas Bruzas

GMS’ organic exterior is complimented by a sleek and finely crafted interior scheme designed by Universal Design Studio to create a unique and enhanced experience of the building for its many visitors.

photo_credit Edvinas Bruzas
Edvinas Bruzas

The project was led by Cheerful Twentyfirst and Christine Losecaat and was built by York-based Stageone in a mere 6 day install.

photo_credit Edvinas Bruzas
Edvinas Bruzas
photo_credit Edvinas Bruzas
Edvinas Bruzas
photo_credit Edvinas Bruzas
Edvinas Bruzas

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