Kokaistudios has completed the renovation of a 1920’s historical villa located in the heart of city’s former French Concession and transformed it into the home for Shanghai-based Haute Couture brand, Grace Chen. Encompassing a showroom, gallery, fitting rooms, offices, a library, a kitchen as well as a VIP suite, the project is a milestone in the development of the brand and a symbol of its growth.
Taking inspiration from Grace Chen’s beautiful and intricately crafted clothing we developed comprehensive project design strategy with the target of making a project that was feminine, elegant and that completed the classic design of the villa with a touch of modernity.
The villa itself, originally designed in a Spanish style and built in 1924, is located on Huashan Road, one of the city’s most charming neighborhoods. The entrance to the villa is marked by a large black and bronze weaved metal gate, the design of which was inspired by one of Grace Chen’s designs. It provides privacy, coupled with a strong sense of arrival.
Split over three floors the villa overlooks a courtyard that was completely re-designed to meet the functional needs of the client to function as both an event space and also one that could host small fashion shows.
Kokaistudios decided on a strategy to divide the villa into a series of areas with a progression from the from public areas on the ground floor to the most private areas on the third floor. The ground floor hosts the main showroom & lounge area as well as the show-kitchen and dining area; the fitting rooms and offices are located on the second floor and the third floor is taken up by the intimate library as well as the VIP suite for out of town guests.