The LIXIL Experience Center Hanoi is the brand’s first flagship in Vietnam. Spanning 1,000 m², it blends European sophistication with Asian sensibility, creating an international design destination that inspires architects, designers, and homeowners alike.

Studio8 approached the design of the LIXIL Experience Center at Lotte Mall Tay Ho as an opportunity to create a space where architecture becomes a bridge between brand and people. The design concept emphasizes a journey of experience, where every step reveals a new layer of narrative, from materiality to light, from subtle details to the overall composition.

The spatial rhythm is defined through the interplay of wood, stone, and ceramics as foundational elements, enriched by metallic accents and reflective surfaces that bring a sense of contemporary refinement.

Each display zone, from the lounge and Grohe Spa to the Inax area, is conceived as a distinct chapter with its own aesthetic language. The harmony between Japanese sensibility and global sophistication generates an atmosphere that is both intimate and elevated, positioning products within a living context rather than a static showroom.

Through this approach, Studio8 transforms the LIXIL Experience Center into an expressive architectural work, where the brand is communicated through spatial design and the environment itself becomes a medium for storytelling.