Luxury Holding, one of the world’s most influential luxury retail groups, selected Perkins&Will São Paulo to design the new headquarters for its Brazilian subsidiary. The project occupies a 350 square meter corporate floor designed to accommodate multiple brands under one roof while supporting different teams and ways of working. From the outset, the brief called for an environment that could represent the group’s global standards without feeling generic, and that could do so with a clear sustainability focus.
Rather than creating separate areas for each brand, the architects developed a shared spatial language that allows flexibility and cohesion. The result is an office that feels unified, adaptable, and welcoming, while still capable of supporting a wide range of functions and corporate identities.
Connection to the city and the landscape
A strong relationship with the surrounding landscape guided the design from the beginning. At reception, a large custom wood frame directs views toward the city, softening the transition between interior and exterior. This visual openness sets the tone for the rest of the office, where transparency and natural light are prioritised.
The layout follows an organic flow, moving gradually from open, shared areas to more restricted zones and private rooms. Curtains integrated along partitions provide acoustic and visual privacy when needed, without introducing heavy or permanent barriers. This approach reduces material use while allowing the space to adapt over time.
Materials chosen for durability and comfort
Material selection played a central role in balancing sophistication with environmental responsibility. Natural and long-lasting materials were prioritised, including extensive use of wood in American oak veneers, wall panels, furniture, and a large custom bookcase that anchors the space. These elements add warmth while reducing the need for frequent replacement.
The terrazzo floor was chosen for its durability and low maintenance, while fabric-covered walls and a bouclé-like carpet improve acoustics and comfort. One of the project’s main technical challenges was executing the curved ceiling, which visually unifies different ceiling heights and contributes to a lighter, more fluid atmosphere without unnecessary structural interventions.
Brazilian identity within a global standard
The project’s strongest distinguishing feature is its subtle integration of Brazilian identity. A soapstone counter stands out as a tactile and cultural reference, grounding the space in local material traditions while aligning with the group’s refined aesthetic. This choice reinforces authenticity without relying on decorative excess.
Energy efficiency and smart systems
Environmental performance was addressed through integrated technological solutions. All lighting is controlled by a DALI system, allowing precise adjustment of light levels and reducing energy consumption. The warm colour temperature, close to natural daylight, supports visual comfort throughout the workday.
Meeting room scheduling systems and smart lighting management further optimise resource use. Together, these strategies contributed to the project achieving LEED Gold certification.
