In 2013 and 2014, we designed promotional retail experiences in several Nike stores based on Nike’s global standards. For all of the projects, we implemented our strategy of creatively approaching a brand’s visual standards, believing that it takes more than ordinary two-dimensional tools to experience the desired message. In general, classic prints, posters and panels utilize only a small part of the promotional potential that a retail space offers.
We create the positive feeling that customers experience inside the retail space by using, whenever possible, its specific layout and arrangement of elements for different forms of communication. With design that does not impose on space but becomes an essential part of it, our aim is to reinterpret the established standards, to highlight the quality and the characteristics of the brand, and to create a unique experience of space in general.
