Archello Awards 2025: Open for Entries! Submit your best projects now.
Archello Awards 2025: Open for Entries!
Submit your best projects now.

Pinterest Office Headquarters

Pinterest Office Headquarters
Naho Kubota

Pinterest headquarters

When we first met with Pinterest, it was to discuss their office in Palo Alto. There were 12 people in the group, but they were growing quickly. Evan and Ben, Pinterest’s founders, asked us to design an office environment that could reflect their unorthodox character and growth. Our response was through monumentality. Rather than buying a desk for every new engineer, we proposed one large table that would reach maximum capacity over a long period of time. It measured 32’ x 32’, and could easily fit sixty people. The table went into production, when we were called in for another meeting.


The company had exploded. Pinterest had tripled in size and the partners found a 45,000 square foot warehouse in San Francisco that could easily fit 300 people. They wanted a space that would be in a perpetual state of creation. No matter how big the company got, designers and engineers would feel encouraged to contribute their best ideas, to fill in the blank, to decorate, destroy, and exhibit again. We understood, that like the website itself, the office environment would have to offer an abstract framework within which collaborative, social, and emotional relationships could begin to form and transform the architectural space.


To our next meeting, we brought a plan, a model, and a quote—not a price quote, which we are sure they would have preferred—but a quote from the short formalist essay, “Art as Technique,” from 1917, by the literary theorist, Victor Shklovsky:


Habituation devours works, clothes, furniture, one’s wife, and the fear of war. ‘If the whole complex lives of many people go unconsciously, then such lives are as if they had never been.’ The technique of art is to make objects ‘unfamiliar,’ to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged.


We argued that a creative office cannot function on terms of efficiency, connectivity and productivity alone. For each person to take part in the creation of company culture, we would need to counter the habitual environment of the desk, the conference room, and the corner office. The idea of a non-habitual office space continued certain qualities of the initial house where Pinterest was born. There were no cubicles or hierarchies, just a domestic interior transformed by tech loving young people into a workplace.


With these thoughts in mind, we designed a catalog of strange objects. Big volumes that we called ‘houses’ would create pockets within the open warehouse. Different monumental tables would require for people to invent new ways of organizing a meeting, occupying a war room, coming together for a collective lunch or throwing a party at the bar. Even the most democratic, circular table, in inverse, would become a lock-down room for engineers on a deadline. All around, white and glass surfaces would turn into white boards, pinboards, and graffiti walls. The domestic interior would grow thick with objects, sketches and ideas formed through social contact.


We placed four houses into the warehouse, forming at its center a big, gathering space and at its edges a thick infrastructural corridor with service spaces that are variously expansive and compressed. We hope people will see opportunity here to chat with their coworkers, go deep into their work, enjoy the heat of the sun or a darkened room, and let the blood rush to their heads.


Project Designers: All of the Above / First Office Executive Architects: Schwartz and Architecture

Executive Architect

Executive Architect

SaA’s work as executive architect for this 45,000 sq ft tenant improvement corresponded with Pinterest’s rapid expansion, including the continued evolution of the company’s ethos and character. In many ways, the building was seen by the client as a blank architectural canvas to be curated by the employees, much as their web presence supports the gathering and organization of images into a virtual pin board. Through a series of Make-A-Thons, the Pinterest folks moved in and hacked the space, immediately making it their own. SaA worked with an initial schematic proposal from the project designers, adding components to the design as the company’s needs developed through construction. For us, the project showcases our collaborative spirit with our clients; one which fosters spaces aligned with their unique visions.


We are currently continuing our collaboration with Pinterest as the architect for the 15,000 sq ft expansion of their headquarters into an adjacent historic structure.

Brand description
About SaA Studio SaA fosters a critical practice through built work. While some projects remain speculative, our focus is always on the promise of the constructed artifact as the most potent test of the full complexity of architecture. This focus on building requires us to be equally creative and strategic, drawing into our sphere of responsibility both more abstract explorations of movement, light, and space, as well as tangible forces that define architectural production today. While we pride ourselves on the creative — architectural solutions of clarity, economy, and grace –, our lens is always through the pragmatics of a client's needs. This includes the exigencies of budget, schedule, code interpretation, permitting, community review, fabrication methods, and construction techniques. In fact, negotiating these often competing, real-world demands inspires our creativity. Each affects the final form and content of the work; each is fodder for design. We are committed to a highly interactive and individualized design process with our clients. We thrive on this engagement and expect that the result of our work together will always yield something that exceeds all of our initial expectations. The studio is a collaborative one and we are all first and foremost passionate designers; an enthusiasm we gladly share. Sustainability With each project, we attempt to develop and deepen our holistic vision of sustainability and the architect's role in promoting it. Certainly, product and finish material selection, emerging environmental technologies, and innovative construction techniques play a foundational role in this, but so too do less tangible aspects of design. Broadly speaking, our work attempts to foster a strategic and nuanced relationship to our surrounding environment. We research precisely the particular attributes of site and context, thoughtfully expanding upon them to arrive at forms that work in concert with key sustainability concepts. This includes fundamental issues of building orientation and siting, as well as more ephemeral qualities that highlight our bonds to the natural world. Design Ethos Movement is often at the genesis of our work. We carefully choreograph spatial sequences to unfold in ways that provoke exploration and, thus, engagement with the built and natural world. At times, this is expressed through formal gestures that promote the sculptural reading of the object. Yet most often, the movement explored is a psychological one. In particular, the careful articulation of thresholds and the extension of view through real or perceived space promote a kind of mental exploration and sense of discovery in our work, even from a static vantage point. This control of spatial expansion, particularly important for small spaces, is crucial to our technique. We see each of our projects as site-specific installations. Each maintains its integrity as a singular object, yet each is consciously deformed by the push and pull of the surroundings. The Portuguese architect Alvaro Siza speaks of the use of buildings to "make more real" the context that surrounds them — to make us understand the existing conditions or operations in a more complex way. This description of the potential of architecture serves as a guidepost for our work.
Products applied in Cultural , Residential
Share or Add Pinterest Office Headquarters to your Collections