Rich Street is a commercial development on a heritage corner in Abbotsford, Melbourne. The building draws from the rhythm and proportions of the surrounding Victorian terrace houses, translating that logic into a contemporary eight-storey workplace.
The architecture had one clear ambition: to belong on a street it would inevitably tower over. Inspired by the nearby Yarra Bend parklands, greenery extends throughout the building — across terraces, rooftops, and into the interiors — softening the line between architecture and nature.
Our visual approach was built around that relationship. We looked for the angles where the building's conversation with the street was most legible: the scale shift from terrace to tower, the dark green facade reading against the plane tree canopy, the moments where inside and outside stop being separate things. The dog in the office image wasn't an accident, it's the kind of detail that makes a workplace feel like somewhere people actually want to be.
Rich Street is a clear example of how the case for a better workplace gets made through architecture, and visuals play a specific role in that. Every image has to make the experience of being there legible before anyone has set foot inside. That's what we were working toward.
CREATIVE CONTENT: CUUB Studio
SERVICES: Exterior, Interior, Animation
LOCATION: Abbotsford, Melbourne, Australia
YEAR: 2023
