10 DESIGN | Al Seef Dubai
10 DESIGN | Rafael Vargas

Al Seef (The Contemporary Area)

10 DESIGN as Lead Design Architect

Earlier in February, the judges met in Paris and concluded the shortlist for the MIPIM Awards 2019. 

Designed by Gordon Affleck and Paul Rodgers, Al Seef Dubai (The Contemporary Area) has been selected as 1 of 4 finalists for the Best Mixed Use Development of the Awards.


Fronting along the Dubai Creek, this destination offers retail and F&B experiences and two Jumeirah Hotels branded as Zabeel House.


Al Seef together with other finalists will be showcased at MIPIM (the world’s leading property event) in Palais des Festivals, Cannes from 12th to 15th March. Winners will be announced at the MIPIM Award Ceremony on 14th March.

Al Seef is situated in the historic heart of Dubai, located along the Dubai Creek adjacent to the Al Fahidi Cultural Historical Neighborhood. The Contemporary Area of the wider Al Seef development spans around 670m of the waterfront with retail, F&B, hospitality, marina amenities and parking covering over a total of 85,000m2. 

The scheme has broken down the retail and F&B amenities into a series of standalone pavilions fronting along the shores of the Creek. The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts.

The individual design personalities of each pavilion incorporate crafted and layered façade solutions, resulting in a rich variety framing the visitor experience. Beneficially each pavilion has a distinctive identity; however, a common palette of materials and consistent approach to the precision of detailing ties together the separate elements to form a coherent solution across the whole district.

To complete a holistic lifestyle offer, the contemporary area accommodates 2 hotels by Jumeirah: a 150-key Zabeel House Mini and a 200-key Zabeel House. Extending from the hotels is the creation of separate F&B water pavilions that spill out and into the creek, stepping across a terraced, cascading landscape for a distinctive take on waterfront dining opportunities.


MIPIM Awards 2019 – Finalist in running for Mixed Use Development

a&d Trophy Awards 2018 – Best International Architecture

Architecture Podium International Architecture Awards 2018 - Winner of Mixed Use

identity Design Awards 2018 – Winner of Editor’s Choice

Middle East Architect Awards 2018 – Best Leisure and Hospitality Project

The Architecture MasterPrize 2018 - Best Mixed Use Development

The Architecture MasterPrize 2018 – Best Commercial Project

Material Used :

1. Kebony - Furfurylated/ modified wood

2. Tecu - Pre-patinated copper sheets, Brass sheeting

3. Mint Gold - Sandstone

4. St Gobain - Triple silver low-e glazing

Project Credits
Lead Design Architect
Lead Consultant, Architect of Record, Structure Engineer, MEP Engineer
Marine Engineer
Landscape Architect and Landscape Lighting Designer
Signage and Way Finding Designer
Product Spec Sheet

Furfurylated/ modified woodKebony
Façade and Interior Lighting DesignerNEOLIGHT
Triple silver low-e glazingSaint-Gobain Glass HQ
Product Spec Sheet
Furfurylated/ modified wood
by Kebony
Façade and Interior Lighting Designer
Triple silver low-e glazing
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