Business Unit Adidas, de Kuip Rotterdam
Jeroen de Nijs

Business Unit Adidas, de Kuip Rotterdam

Jeroen de Nijs BNI as Architects

How do you translate the soul of Rotterdam into the world of Adidas in the
legendary stadium ‘de Kuip’in Rotterdam? We combined the two worlds from Rotterdam before the war and the modern city of today. Artisanal rawness (not words but deeds) vs. modern technology. We are reminded of this collective nightmare by a luminous scar in the green wall. The business box is suitable for 15 people and not only serves as a business unit during the home games of Feyenoord. It also can be used as a meeting or presentation room on normal days.

Rotterdam photo by prachtt fotografie

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