Germaine de Capuccini Italia headquarters

Germaine de Capuccini Italia headquarters

Location
Udine, Italy | View Map
Project Year
2021
Category
Offices
Camilla Bach

The new Germaine de Capuccini Italia headquarters

VISUAL DISPLAY - Interior / Identity / Stories as Interior Architects

"Germaine de Capuccini is the international brand of professional cosmetics, present in the most prestigious SPA and beauty centers in 80 countries around the world; and with a direct branch in Italy. The company has more than 800 clients on the Italian territory, including aesthetics and wellness centers".

In February 2021 the company moved to the new headquarters in a new and luxurious building renovation in the heart of the historic center of Udine. The space includes directional offices, products showroom, a meeting room and a "beauty" room dedicated to treatment training.

Visual Display has studied an interior concept that evolves in a balanced succession of details and contrasts, with flowing changes of setting in the different rooms, always in the name of beauty and elegance: geometric lines sinuous to hard, a color palette harmonious and soft, tactile finishes, materials as to opaque or mirrored, natural,  technical, velvet or sculptural.

The welcoming and impactful showroom has the dual function of welcoming guests and displaying a wide range of products. With its long and tight shape, it is conceived as a visual telescope towards the outside in which geometric display podiums covered in Alcantara or concrete alternate with mirrored surfaces and large-format monitors.Sinuous sofas in purple velvet dominate the center of the space. The project combines the brand's institutional colors (black and white) with all the powder tones of the skin, from pink to sand.

The beauty room is characterized by a long suspended custom designed wall with sinks and storage compartments; and by a large full-height window, through which natural light filters in with a result of harmony and relaxation. In this room, the team and customers can experience moments of work and training in an atmosphere that expresses beauty and well-being.

Two sculptural elements, both custom designed, characterize the meeting room: a suspended light grid that acts as a chandelier and the long black Fenix table that can be divided into separate tables for the occasion.

Read story in Italiano

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