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HVM Maya
Pedro Mascaro

In an era where luxury architecture often succumbs to globalized repetition, Perkins&Will's new development in the Brazilian Midwest emerges as a turning point

Developed for HVM Incorporadora, Maya is an Architectural Manifesto that dares to redefine what it means to live well in the Brazilian Midwest. The project, which aims to dissolve the boundary between luxury and nature, transforms exposed concrete into a living celebration of the power of the Pantanal wetlands.

photo_credit Pedro Mascaro
Pedro Mascaro
photo_credit Pedro Mascaro
Pedro Mascaro

HVM Maya was born from an essential premise: living in a building without renouncing the sensory experience of living in a house integrated with nature. The project is simultaneously a response to the territory and a proposition for a new way of inhabiting. From the beginning, the strategy was clear: to bring the neighbor park into the architecture, dissolving the boundaries between landscape, materiality, and daily life.

The building's design precisely explores its relationship with the surroundings. In a city with high temperatures, thermal performance became a critical starting point. We zoned all vertical and horizontal circulation on the west facade, which receives the most sunlight throughout the day; this operation transforms the circulation into a climate protection belt, while the apartments, facing the best orientations, receive brise-soleils that filter light and heat. This technical guideline was decisive for the final volumetry of the tower—not only for comfort, but for architectural coherence.

photo_credit Pedro Mascaro
Pedro Mascaro

Social access is treated as a sculptural spatial sequence: a large marquee invites pedestrians and opens the building to the park, while internal voids and illuminated tunnels create breathing spaces, shadows, visual permeability, and a sense of crossing—almost a passage from the urban to a natural microcosm. The abundant landscaping, the reflecting pools at the entrance, and the combined use of stone, wood, and exposed concrete reinforce this welcoming atmosphere, strengthening the idea of a guided tour through textures, light, and nature. Each material was chosen not only for its aesthetics but also for its ability to communicate permanence, temperature, and authenticity.

photo_credit Pedro Mascaro
Pedro Mascaro

In common areas, we organized the leisure programs at different levels, creating a functional logic that values privacy, flow, and diversity of uses. A single supporting spine serves bathrooms and services, freeing up usable space for socializing and reinforcing the clarity of the circulation. Natural light—captured through strategic openings in the slab—transforms these spaces throughout the day, always revealing new relationships between shadow, volume, and vegetation. Between the pool, game rooms, lounges, sauna, and fitness areas, the goal was never simply to offer amenities, but to build genuine social experiences, environments where residents recognize each other, interact, and feel ownership

photo_credit Pedro Mascaro
Pedro Mascaro
photo_credit Pedro Mascaro
Pedro Mascaro

This appropriation became clear immediately after the handover: residents spontaneously began recording videos, taking photographs, and sharing the space—an unmistakable indicator that the building generated identification, symbolic comfort, and a sense of belonging. Architecture, after all, is only complete when inhabited.

Maya also fits into a particular market context. Here, architecture and product strategy go hand in hand: a rare location, a solid concept, and sensitive execution translate into urban, cultural, and real estate value.The result is a building that doesn't compete with the park but extends it; it doesn't impose itself on its surroundings but interprets them; it doesn't create barriers, but passageways. The HVM Maya is, above all, an exercise in climatic, sensory, and territorial architecture—a piece that anchors itself in Campo Grande and emerges as a contemporary landmark of the city.At its core, Maya is the architectural translation of a simple yet profound gesture: bringing people closer to nature and restoring the experience of living a bit of the poetry that has been lost in the urban way of life.

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Project credits

Architects
Architects
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Development and construction

Product spec sheet

Brises and panels

Project data

Project Year
2025
Category
Apartments
Primary Building Material
Concrete
Building Area
18000 m2
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