MAACM

MAACM

Designer
Bergmeyer
Location
St. Petersburg, FL, USA | View Map
Project Year
2021
Category
Museums
Seamus Payne Commercial Photography

Museum of the American Arts and Crafts Movement (MAACM)

Bergmeyer as Designers

The only museum in the world dedicated to this era, The Museum of the American Arts and Crafts Movement (MAACM) was created by a team of visionaries and designers collaborating to bring this one-of-a-kind experience to life. Supporting the vision of collector, founder, and philanthropist Rudy Ciccarello and the building's architect, Alfonso Architects, Bergmeyer was asked to collaborate on the museum's retail and café environments, signage, and wayfinding design.

photo_credit Seamus Payne Commercial Photography
Seamus Payne Commercial Photography

Approaching the design of the café and retail store as an extension and enhancement of the visitor experience, our design team created environments that are complementary to the building's architecture and collection. We carried the connection to the brand throughout our roles on the project, including interior design, custom fixture design, visual merchandising of the store, graphic design for the museum through store signage and graphics, stationery and packaging, and environmental graphic design for the museum's interior.

photo_credit Seamus Payne Commercial Photography
Seamus Payne Commercial Photography

Our main objectives included:

Design distinctive environments that tie in aesthetic commonalities with the architecture to develop a seamless visual experience and bridge between all areas.
Create an enjoyable and shoppable environment that is aesthetically pleasing, operationally efficient, durable, and easy to manage while delivering on the museum's overall business goals.
The retail area offers a flexible design framework to accommodate various products, from large furniture to small jewelry displays on the same fixtures.
Serving as an extension of the museum visitor experience, the café and retail store also needed to be a destination for the local community.

photo_credit Seamus Payne Commercial Photography
Seamus Payne Commercial Photography

Support the museum experience and connection to in-store presentations, collections, and key exhibits through the conscientious design of the store and café, brand identity, and product offerings while also presenting select high-margin categories for driving the museum's margin and overall sales.
Creating synergy and a communicative partnership with the owner and the building architect was critical to our design efforts. We needed to integrate the retail store's architecture, electrical coordination, and lighting into the building's construction drawings.

photo_credit Seamus Payne Commercial Photography
Seamus Payne Commercial Photography

 

Execute a design that's authentic to the American Arts and Crafts Movement's values of high-quality craftsmanship.
Standing as its own work of art, The Museum of the American Arts and Crafts Movement captures the essence of the movement through a beautiful, refined, and functional design.

photo_credit Seamus Payne Commercial Photography
Seamus Payne Commercial Photography
Featured Projects
Latest Products
News
Taller General + ERDC Arquitectos craft a classic vaulted brick house on the hills of Auqui
30 Jan 2023 News
Taller General + ERDC Arquitectos craft a classic vaulted brick house on the hills of Auqui

Set atop Auqui hill, bordering the city of Quito, Horno De Pan, designed by Taller General and ERDC... More

Laura Ortin Architecture adds perforated “celosia” as a dynamic element to this apartment in Spain
30 Jan 2023 News
Laura Ortin Architecture adds perforated “celosia” as a dynamic element to this apartment in Spain

Located in Murcia, Spain, Pa(i)saje House by Laura Ortin Architecture is an embodiment of dreams and... More

Studio Antimatter reimagines healthcare delivery through soft, subtle and soothing design elements
29 Jan 2023 News
Studio Antimatter reimagines healthcare delivery through soft, subtle and soothing design elements

Early Medical Centre, designed by Studio Antimatter, rethinks healthcare architecture in Singapore b... More

Foster + Partners complete flexible urban workspace ICÔNE for a post-covid world
29 Jan 2023 News
Foster + Partners complete flexible urban workspace ICÔNE for a post-covid world

In Belval, Luxembourg, Foster + Partners has completed the new office complex ICÔNE. The proje... More

HHF transforms a neglected urban courtyard into a lush apartment complex in Basel
27 Jan 2023 News
HHF transforms a neglected urban courtyard into a lush apartment complex in Basel

In the heart of one of the urban blocks of Basel, lined with residential buildings around its perime... More

Atelier Deshaus translates the topography of Jinshanling into a tranquil stone cloister
26 Jan 2023 News
Atelier Deshaus translates the topography of Jinshanling into a tranquil stone cloister

Tucked away in the valley of Jinshan Mountain in Laowa village, China, the Upper cloister designed b... More

Martin Lejarraga Architecture Office contemporarily refurbishes an apartment building in Spain
26 Jan 2023 News
Martin Lejarraga Architecture Office contemporarily refurbishes an apartment building in Spain

Martin Lejarraga Architecture office completes a contemporary refurbishment of an old 20th-century a... More

Contemporary renovation of a mountain lodge by SBSA maintains vernacular links with the surrounding landscape
26 Jan 2023 News
Contemporary renovation of a mountain lodge by SBSA maintains vernacular links with the surrounding landscape

In northern Italy, Mountain Lodge S. Stefano by Sandri Barbara Smaniotto Andrea Architetti (SBSA) is... More