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Beyond the boundaries

Applied products
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Rooby Café is located in the heart of Yerevan. The center of the 2000 years old city is an embodied history, so we decided to dilute the atmosphere with a modern corner. And yet, the saturated pink and eye-grabbing solutions only enhance the restrained environment, comprising a unique symphony of old and new. 

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So, the background of designing Rooby was creating a modern, Instagrammable space that would still be comfortable and relaxing.

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The secret behind creating such an environment is simple: colors, shapes, and emotions. When entering Rooby Cafe Cascade, one instantly looks at the “Rooby” neon sign surrounded by an arrangement of tropical plants: it's bright, modern, and stylish. That is the "wow" effect. Then, the whole environment offers taste: perfect lights, pretty backgrounds, and super comfy seats. That is the "Would you take a picture of me?" effect.

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For the outdoor area, we were not allowed to touch the original building, so creativity was all we had! We tried to create a space for the guests to both enjoy privacy and meet new people. 

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So, people come, communicate, and totally forget the outer world. That is the "I love this place!" effect.  

Rooby is a reminder that life evolves from old to new, and those two things can perfectly exist in harmony.  

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Materials Used:

  1. Madera Furniture: tables (local production)
  2. Tom Dixon: Lights
  3. Restart Mood: Sofas (local production)
  4. Restart Mood: Chairs / other seats (local production)
  5. Madera: Doors
  6. Faldi:  main lighting system (local)
  7. Indigo Branding Agency:  Branding & Packaging

Project credits

Product spec sheet

Tables, Doors
Sofas and chairs

Project data

Project Year
2020
Primary Building Material
Stone
Building Area
120 m2
Applied Products
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