Showroom

The move of the showroom of Malermeister AHLE GmbH to new premises offered the opportunity to redesign the contact between customers and the painting company. Also the unique selling proposition of the company AHLE in the region of Paderborn, the distribution and processing of English paints, varnishes and wallpapers of the company "Farrow & Ball", is newly staged.
The traditional English company served as inspiration for the classic English furniture and fittings. The very high-quality lacquered joinery, with solid wood panels made of oak and porcelain handles, stand in stark contrast to the raw room shell. Here, the use of noble floor, ceiling and wall designs was deliberately avoided and all technical and constructional elements were shown openly. Wallpapers, plasters, paints, curtains and floor coverings are thus staged as products in the room. To the left of the entrance door is a "gallery" with various plaster surfaces. Special wallpapers set accents on selected surfaces: The "jungle wallpaper" as an eye-catcher opposite the entrance can already be seen from outside and welcomes visitors.
Three "presentation islands" divide the room: In the front area the counter at the shop window serves as an inspiration appetizer. The cash desk with workstations in the middle provides a place for a first exchange between employees and customers. In the rear area, more intensive customer discussions can take place at a large table. The highlight: a well styled showroom with high-quality textile wallpaper, stucco mouldings and upholstered furniture shows current trends concretely in the room.