The design for the new store of ÔDA Design - located in the Juvevê neighborhood in Curitiba/PR - marks yet another chapter in the long standing partnership between the office and the store. At this new address, a typical neighborhood house, the brand gains more space to develop its own identity, expanding their options to showcase design pieces and processes.

The reform was simple, with little interventions. As the building has load-bearing walls, we did not propose any changes in the organization of the space. Luckily, the main room was already unified by a previous renovation, exposed by the large metal beam in the middle of the space. Therefore, the main interventions were the revitalization of the cement floor in the showroom, and the reformulation of the layout and floor coverings in the annex at the back of the house, located on a lower level, to house administration, storage, shipping and the pantry for the staff.

Meanwhile, in the showroom we have the full exhibition of products, with a second entrance hall coming from the parking lot with the exhibition of smaller items. The basic materiality of the showroom, as well as that of the entire project, is based on white tones, seeking to bring more light into the indoor environment and creating a neutral base for the curated Brazilian design. The plaster niches on the sides of the main hall have become a signature of the brand in past stores, so they are also present here as well. These frames allow the creation of different compositions of parts and colors, without greater interference from the surrounding objects. As for the furniture, we reused the bases designed for the old store, and adhesived its surface with white vinyl, aiming at a better integration of these elements with the new space. The result is a supporting and neutral space, which values ​​the design, materials and colors of each piece.

On the external side, we built a new identity for the building through the design of the facade. The idea was not to mischaracterize the original architecture of the property, but to mark the presence of a new store in the region with a contemporary touch, in line with the brand's curatorship. Hence, we designed a new volumetric element that serves as a marquise, brise or just a white slatted metallic plane, which creates a new layer for the building - also painted white - that houses the store's sign and organizes its openings.

We also chose to create a dark background in graffiti tones on the side walls, creating more depth and highlighting the building.This project is a collaboration between Solo Arquitetos + Isís Virmond Arquitetura.