As a leading international company in dating ParshipMeet Group has helped millions of people finding meaningful relationships.

As part of the realignment of its marketing strategy the company set the course for a spatial redesign and the development of its own New Work Culture at its central location in Hamburg. The goal was to move toward hybrid working and to promote flexibility as well as communication and collaboration between employees and departments.

The project was a joint project of Joppich & Rieckhoff and Seel Bobsin Partner who accompanied the entire process with their expertise and contributed to the successful conversion.

As part of the change process, numerous rounds of workshops were held with user representatives and board members to identify the main focus of the project: the realization of a special workspace where ParshipMeet Group's vibrant corporate culture becomes visible.

A central element of this concept is the "heartquarter" - an multifunctional event and bistro space that offers a variety of opportunities for communication and culinary enjoyment and encourages employee interaction in a relaxed café atmosphere. 

The entire space of around 3.200 square meters was completely redesigned and optimized for future hybrid working methods. Spatial requirements were taken into account to create flexible multi-space areas that can be used in a variety of ways. Each floor was equipped with numerous retreat areas and meeting venues suitable for both online and offline use.

A significant step was the switch to a flexdesk solution where employees were no longer assigned a fixed workstation. Additionally agile team zones and quiet focus areas were created to enable a concentrated way of working.

Overall the successful redesign of ParshipMeet Group's office space not only reflects the company's future-oriented focus, but also strengthens the "WE feeling" within the company. With the new work concept the needs of the employees were taken into account and an inspiring workspace was created that embodies ParshipMeet Group's vibrant corporate culture - the Heartquarter. This redesign illustrates ParshipMeet Group's commitment to a modern work environment that promotes flexibility, functionality and a dynamic work atmosphere.The Heartquarter is a symbol of the company's progress and will help to strengthen ParshipMeet Group's market position - as a leader in online dating.