Morgan Experience Centre
Morgan Motor Company
Product Spec Sheet

ElementBrandProduct Name
FlooringForbo Flooring Systems
Flooring and wallingAltro
Wood FrameMetsä Wood
LVL
SanitarywareArmitage Shanks
Partitions and CeilingsBritish Gypsum
FlooringFlowcrete

Product Spec Sheet
Flooring and walling
Wood Frame
LVL by Metsä Wood
Sanitaryware
Partitions and Ceilings
Flooring

Morgan Experience Centre

Hewitt Studios LLP as Architects

Hewitt Studios were invited by the Morgan Motor Company to reimagine their ageing Cafe, Museum and Showroom spaces as an exciting new visitor Experience Centre.

 

The Morgan Motor Company has been making cars on the same site in Malvern England since 1914, employing generations of local craftsman to construct their cars from three reusable and recyclable core elements: ash timber, aluminium and leather. Crucially, Morgan cars are some of the longest living cars on the planet - on request the factory will still produce certain parts for cars dating far back into the first half of previous century!

 

Consistent with a brand that prides itself on ethical sourcing, natural materials, local craftsmanship and a long-lived legacy, Hewitt Studios’ solution has a strong focus on sustainability - a series of low-carbon interventions designed to improve building thermal performance, increase natural daylight, reduce energy consumption, reduce surface water run-off and provide for end-of-life recycling of materials.

 

It consists of the following key components:

- New Jewel Box display space for ‘hero car’ and customer handovers
- New sculptural visitor entrance foyer to welcome visitors

- New external covered car canopy to protect hire & demo fleet

- Re-clad and re-roofed existing buildings, inc. cafe & museum.

- Opened-up and enhanced internal spaces, inc. expanded showroom.

- Improved public realm

The three new built interventions all utilise prefabricated, modular timber structures which relate to the historic ash construction of the Morgan body frame.

Moreover, they actually all utilise the same inexpensive, off-the-shelf industrial product (Metsawood Kerto LVL), which has been manipulated in a number of different ways to achieve a variety of different outcomes.

This strategy of using a single conventional product in a number of unconventional ways delivers terrific value for Morgan, creating the impression of an expensive bespoke outcome using readily available ‘stock’ timber sections - maximum bang for their buck!

It creates an important legacy for the site, employing sustainably-sourced timber detailed to enable easy dismantling for re-use and / or re-cycling at the end of the structure’s life. 

Timber is also used extensively for cladding, with easily recyclable aluminium flashings and cladding panels employed in critical weathering locations as a reference to Morgan’s chosen panel material, and that of its latest chassis.

The result is a dramatic transformation of the site, which is considerate of both the enviable heritage and the exciting future of this unique British brand.

Read story in ItalianoPortuguêsFrançaisEspañol and Deutsch

Products Behind Projects
Product Spotlight
News
Seattle’s Maritime Innovation Center: A catalyst for the Blue Economy
19 Jul 2024 News
Seattle’s Maritime Innovation Center: A catalyst for the Blue Economy

The Port of Seattle recently broke ground on the new Maritime Innovation Center at Fishermen’s... More

Monumental sculptures appear to embrace and support Fragment Apartments in Prague
19 Jul 2024 News
Monumental sculptures appear to embrace and support Fragment Apartments in Prague

Prague-based creative studio QARTA Architektura has completed the development of an apartment comple... More

Key recent projects by Baumschlager Eberle Architekten
19 Jul 2024 News
Key recent projects by Baumschlager Eberle Architekten

Baumschlager Eberle Architekten is an international architectural firm known for its contextual inte... More

XISUI Design creates serene woven metal pavilion inspired by bird nest and eggshell structures
18 Jul 2024 Innovations
XISUI Design creates serene woven metal pavilion inspired by bird nest and eggshell structures

Shanghai-based XISUI Design is a multidisciplinary studio with a team of architects, installation ar... More

Kinder Land Bridge and Cyvia and Melvyn Wolff Prairie: A Green Oasis in Houston’s Urban Heart
18 Jul 2024 News
Kinder Land Bridge and Cyvia and Melvyn Wolff Prairie: A Green Oasis in Houston’s Urban Heart

Memorial Park, an iconic urban greenspace in Houston, Texas, has long been valued for its vast trail... More

Perkins&Will designs collaborative London-based head office building and “living lab”
17 Jul 2024 News
Perkins&Will designs collaborative London-based head office building and “living lab”

Global architecture and design firm Perkins&Will designed the London-based European head office... More

DREAM completes a community hub in spruce and pine near Paris
17 Jul 2024 News
DREAM completes a community hub in spruce and pine near Paris

French architecture studio DREAM has unveiled the ESAT Lozaits-Seguin, a light-filled community buil... More

Kindergarten in Villacurí, Peru, showcases use of traditional materials and building techniques
17 Jul 2024 News
Kindergarten in Villacurí, Peru, showcases use of traditional materials and building techniques

Architects Betsaida Curto Reyes of Estudio Copla and Ander Bados Sesma of Atelier Ander Bados have c... More