The proposal we developed for the new storefront for Pan de Fuego in Cholula, is originated from the understanding of the artisanal process of the product they offer, artisanal bread. Also, the value on the preexistences found on the site is complemented by materiality and furniture. 

The honesty of the baker's work and its product, encouraged a proposal that related to the work inside the kitchen, prioritizing materiality and interior ambiance. With this in mind, we chose to strip the walls to expose the brick and neutralizing it to contrast the color of the original floor tiles, a model called 'huichol' which we were asked to keep but were happy to do since it adds to the identity and characteristic colorfulness of the neighbourhood. As complements, natural wood in the furniture, concrete in its minimal expression on side bars and hanging clay lamps custom made for the project, generate a distinctive atmosphere in the space.

From outside, we seeked to be unnoticed, almost camouflaged with the building, so that only a small black steel sign announces what's inside, hoping to become part of the mystical neighbourhood that greeted us as one of their own.