INTRO
The concept of the store is based on natural, monochrome materials that complement each other and are responsible for the bold character of the brand. One of the inspirations was the concrete walls, which we cleaned of paint, showing the aesthetics of concrete and building structures. The lack of a large number of familiar finishing materials on the market has become a challenge for us. The initial idea of using non-finish coatings and showing the "nature" of building materials has made sense.

Planning solution

The planning solution is built on two halls:main and private. They are separated from each other by a multifunctional core, which comfortably accommodates fitting rooms, an open warehouse area, a manager's room and a restroom.

The first hall is with the main collection of clothes and a large accent screen that can be seen from the street. The second hall is more intimate, where customers can spend time in a large lounge area, try on clothes in a fitting room with perfect light, take measurements for individual tailoring and just hide from the noise of the street. We abandoned the traditional warehouse, moving it to the transit zone and making it part of the interior. An emergency exit in the manager's room allows you to discreetly unload goods during store hours.

Digital possibilities
We have created a sustainable base, where the clothing and the unique visual content of the brand are emphasized. It turned out to reveal the interior due to digital opportunities, so we got an 8-meter screen across the entire width of the room, working on the main hall and display space. And the TV panels on brackets and a projector behind the checkout made it possible to broadcast 3D graphics and videos of new collections.

Equipment production
All equipment and furniture are made individually, based on the needs of the brand. So, for example, floor rails have adjustable height: in winter, for collections (FW), the brand produces maxi-length outerwear, and spring-summer (SS) collections usually have shorter product lengths. A large multifunctional plywood station can perform various tasks: in addition to a cash register and a showcase with accessories, it can be easily converted into a DJ stand or a buffet table

The key items
For certain key positions, accent rails have been developed that work in tandem with screens, thereby highlighting the main models of the collections. To support the material of the walls and to visually reinforce the powerful character of the brand, we cast concrete bases for the rails and poufs in the dressing rooms, adding imprints to them.

Unique art object
How to turn a leather jacket into a unique art object weighing 150kg? An additional and unobtrusive touch in the interior was the production of a concrete panel with an imprint of a branded jacket, which is a key product in the DNA of the Yuliawave brand.